Janus Worldwide Konstantin Josseliani Localization into Central Asian Languages

Emerging Localization Market

Fact and Figures XVIII-XIX – Districts of Russian Empire 1918 – Central Asian Republics of USSR 1991 – Independent States XXI – Euro-Asian Economic and Custom Union

Fact and Figures Territory: 4m km 2. Kazakhstan – 2.72 Uzbekistan – 0.45 Tajikistan – 0.49 Population: 66m Uzbekistan – 30 Kazakhstan – 17 Tajikistan – 8 Turkmenistan – 6 Kirgizstan – 5.5 Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat

Fact and Figures GDP: USD 407bn Kazakhstan – 232 (57%) Uzbekistan – 103 (25%) Turkmenistan – 43 (11%) Industries: Oil&Gas, Mining, Agriculture GDP Growth Rate Turkmenistan – 13% (highest rank for CA and EE) Uzbekistan – 7-8% Kazakhstan – 7-8%

Language Environment Kazakh Uzbek Turkmen Kirghiz Tajik Russian

Kazakhstan Largest Economy – GDP 232b Largest Territory – 2.72m Level of Education – 99% High Level of Reserves – Oil, Gas, Metals, Minerals Support of Private Enterprise International Cooperation – CIS, Europe, USA

Kazakhstan - LSPs Local offices of MLVs (virtual) RLVs with production and/or sales offices – 4-5 Local SLVs – Freelancers

Kazakhstan - Buyers Local companies Oil&Gas Public Sector Banking Life Science Mining International companies Oil&Gas IT&Telecom Engineering Machinery Mining

Kazakhstan – Rates & Market Rates: Freelancer - $ /word SLV/RLV - $ /word MLV - $ /word Market Volume: No general statistics available Not less than 50m USD per year

Risk Management - IT IT Infrastructure Tools Knowledge

Risk Management – Human Factor Inhouse vs. Freelance Local Mentality

Risk Management – Language Kazakh vs. Russian No Established Terminology

Risk Management – Economy Currency Fluctuations High Level of Migration

Lessons Learned Working with a Customer Personal Contact on CEO Level Long Negotiation Cycle All-in-One Rate Local Contact in Operation

Lessons Learned Working with a Linguist Inhouse is better than Freelance Training is a Must Deadline, Communication and Tools Knowledge are in Focus

Lessons Learned Building an Office Sales or Production Investment with long-term ROI Local Mentality

Lessons Learned Government Role Compliance Regulation Terminology Approval

Thank you!