Applicant Funnel Implementation Keeping It Simple

Institutional Research

The consultant (Noel Levitz)

The committee

The funnel Prospects Inquiries Applications Acceptances Registrations Retention Graduation

As many funnels as target populations

K-12G12 grad Labour market Academic upgrading Community College University

1. First Nations 2. Did not complete high school and no previous post-secondary 3. Completed high school, but no previous post-secondary 4. Previous post-secondary experience 5. Industry training

First Nations About one-third of students Data element exists in Banner Captured at admissions by self- identification and/or having First Nation funding Easy to implement

Neither high school nor PSE Approximately 30% of students, based on survey data No data element recorded in Banner Not captured during admissions, since many students are admitted on the basis of testing rather than transcripts Challenging to implement

High school, but no previous PSE Proportion unknown; estimate 30%-40% based on related survey data No data element recorded in Banner Not captured during admissions, since many students are admitted on the basis of testing rather than transcripts Challenging to implement

Previous PSE Proportion unknown; estimate 30% based on related survey data No data element recorded in Banner Not captured during admissions, since previous PSE may not be applicable for transfer Challenging to implement

Industry Training The definition of this funnel population is unclear Further definition required before attempting to implement

1. First Nations 2. Direct entrants from Yukon high schools admitted on the basis of a Yukon high school transcript in the academic year following high school graduation Banner Admit Code YH About 15% of students

Yield Ratio: Registrations Acceptances x100%

Fall Yield Ratios: 71% overall 69% First Nation, 71% others 77% direct from Yukon high school, 70% other paths

Strategies responding to this: Talk to First Nations about how their funding deadlines may be preventing their citizens from registering early enough to get seats

Reporting style simplified : weekly Excel spreadsheet with tabs (charts, year-over-year table, snapshots by week) Many people don’t know about tabs so they only see the “first page” & complain that it is uninformative

Reporting style simplified : weekly PDF report with charts, tables and explanatory text Accompanying spreadsheet has two tabs with program-level information for Chairs – current snapshot and year-over-year comparison Some complaints about printing off the spreadsheet …

So … where are we at now? Weekly applicant funnel reports sent to committee and Deans/Chairs during summer/fall Committee meets biweekly We have data, but are still challenged to act on it, and to devise and implement strategies