Office of Science Office of Biological and Environmental Research David Thomassen, Ph.D. Chief Scientist Biological and Environmental Research Biological and Environmental Research Communication Efforts

Department of Energy Office of Science Biological and Environmental Research 2 BER Overview BER Communication Team o Dean Cole o Wanda Ferrell o Sharlene Weatherwax o Anna Palmisano o David Thomassen Also - o Betty Mansfield team at ORNL o BER user facility teams – ARM, JGI, EMSL

Department of Energy Office of Science Biological and Environmental Research 3 BER Overview Why communicate? Increases awareness of BER programs and changing programmatic research needs Provides a consistent and common message Builds the fundamental research community around BER science Provides transparency and accountability Provides information to inspire the next generation of scientists; increases science literacy

Department of Energy Office of Science Biological and Environmental Research 4 BER Overview Multiple Audiences

Department of Energy Office of Science Biological and Environmental Research 5 BER Overview Comprehensive communication package Cross-disciplinary inputs and distribution –Broad inputs ensure product credibility –Broad dissemination increases awareness Multiple products based on audience needs –Content is often “repurposed” after initial distribution to increase economies of scale –In its lifetime, the information output from a single workshop may result in the generation of report(s), FOAs, websites, image galleries, brochures, PowerPoint slides, and educational tools Multiple distribution platforms –Print –Internet –Face-to-face (workshops; exhibits; presentations) –Direct mail Workshops Programmatic Information Reports Websites Meeting Exhibits & Presentations Distribution Crossing discipline, audience, platform, & product boundaries

Department of Energy Office of Science Biological and Environmental Research 6 BER Overview BER programmatic communication Facilities Brochures

Department of Energy Office of Science Biological and Environmental Research 7 BER Overview Recent BER Workshop Reports

Department of Energy Office of Science Biological and Environmental Research 8 BER Overview Recent BER Programmatic Brochures

Department of Energy Office of Science Biological and Environmental Research 9 BER Overview BER Exhibit

Department of Energy Office of Science Biological and Environmental Research 10 BER Overview Programmatic Exhibits

Department of Energy Office of Science Biological and Environmental Research 11 BER Overview Exhibits in 2010 Genomic Science Program except where noted ▪ Plant and Animal Genome ▪ American Society for Microbiology ▪ Association for Plant Biotechnology ▪ Ecological Society of America (BER) ▪ American Geophysical Union (BER) ▪ SIM Symposium on Biotechnology for Fuels and Chemicals ▪ International Society for Microbial Ecology ▪ American Society of Agronomy (ASA), Crop Science Society of America (CSSA), & Soil Science Society of America (SSSA) Tri-Conference ▪ EERE Biomass Meeting ▪ Society for Environmental Journalists ▪ International Association of Plant Molecular Biology ▪ Supercomputing

Department of Energy Office of Science Biological and Environmental Research 12 BER Overview Websites

Department of Energy Office of Science Biological and Environmental Research 13 BER Overview Sample web statistics Site Average Hits (per month) Total Hits (per year) Average Text Page Views (per month) Total Text Page Views (per year) Average User Sessions (per month) Total User Sessions (per year) Average Length of User Session (min.) Number of Pages Linking to Site ARM31,000388,719 DOE Genomics 1,092,38812,016,26782,941912,346253,7992,791,789122,377 Genomics: GTL 406,6134,879,352118,4671,421,60051,583618,997232,772 Human Genome Project Information 10,711,911117,831,0231,079,91311,879,043360,4273,964, ,666 All Three Sites 12,210,912134,726,6421,281,32114,212, ,8097,375, ,815

Department of Energy Office of Science Biological and Environmental Research 14 BER Overview Other distribution and outreach Direct mail examples Mailing BER brochure to select division directors at national laboratories Via web requests for documents Research, business, and finance (VC) communities Science attentive public including educators and students Distribution of materials via and on behalf of: JGI, EMSL, BRCs Providing handouts and signage at exhibit booth Guest booth staffing at appropriate meetings Information provided to seminar speakers and workshop leaders (target speakers and meetings and/or respond to requests) Media (information supplied as requested)

Office of Science Office of Biological and Environmental Research Thank you! David Thomassen