Trails = Sales Advocacy works Pete Taylor Bluedog Cycles Viroqua, Wisconsin

About us… Who we are About our region Why Viroqua What makes us unique

In the beginning… 2 employees. Me and my wife Started with $10,000.00, No loans Invested 100% in our service department Only bikes on the floor - our own 700 square feet of retail and shop space 200 square feet of limited warehouse No legal singletrack in the county No safe bike paths

How do you create a scene that drives your business "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." Margaret Mead, American Cultural Anthropologist,

Create Community Involvement Educate - why it’s important – Recreational opportunity – Stewardship – Financial impact – Wellness benefit – Building the future Advocacy – Vernon Trails – County Parks MOA – Local Schools – Kickapoo Valley Reserve – Multi–use Trail Westby to Viroqua – IMBA Trained and Visits

Get the Kids Excited… Camp Bluedog – “A Midwest Mountain Bike Experience for kids ages 6 and up” F.I.T – Families Involved Together – Alleycat Races – Viroqua Community Bike Ride SidieFest – Weekend long Trail Building Event All Levels and ages group rides

Bluedog Today More than tripled our retail space Leading Kona dealer for kids bikes QBP purchases year 1 verses now Doubled bike sales annually Embraced Winter with Snowshoes and Skis – Furthering trail education and access Brewdog Coffee Bar