Marketing on a Shoestring ACA Institute for Leadership Training Presented by Richard Yep July 31, 2009

Marketing on a Shoestring Marketing and promotion of a product, a service or your organization

Marketing on a shoestring: Using few financial resources to convince a consumer to purchase your product or service Marketing on a shoestring: Using few financial resources to convince a consumer to purchase your product or service

Marketing on a Shoestring Who are your consumers?

What motivates people to purchase or participate?

1.Volunteer to write a column in the local paper. 2.Pitch story ideas to local television news shows. 3.Get on the “AM” show. 4.Invite elected officials to your member’s worksite 5.Present an award to a local official, let the media know 1.Volunteer to write a column in the local paper. 2.Pitch story ideas to local television news shows. 3.Get on the “AM” show. 4.Invite elected officials to your member’s worksite 5.Present an award to a local official, let the media know

6. Organize or participate in a community fair at the local mall or town center 7. Go viral by asking members to spread the word about a product or service 8. Do a blast making a special offer if customers respond by a certain deadline 9. Make it fun 6. Organize or participate in a community fair at the local mall or town center 7. Go viral by asking members to spread the word about a product or service 8. Do a blast making a special offer if customers respond by a certain deadline 9. Make it fun

10. Partner with another organization 11. Provide “comp” tickets for members to give away 12. Find a bedfellow 13. Radio shows 14. Get to know assignment editors 15. Join and get an immediate discount 10. Partner with another organization 11. Provide “comp” tickets for members to give away 12. Find a bedfellow 13. Radio shows 14. Get to know assignment editors 15. Join and get an immediate discount

16. Organize a human services career fair 17. Work with call-in talk show or local newspapers to respond for an evening of questions and answers 18. Habitat 19. Food bank 20. Senior center 16. Organize a human services career fair 17. Work with call-in talk show or local newspapers to respond for an evening of questions and answers 18. Habitat 19. Food bank 20. Senior center

Be creative and have fun!