POOLCORP Focus On The Customer Steve Nelson Vice President, Operations NAW Executive Summit January 29-31, 2008 Washington, DC.

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Presentation transcript:

POOLCORP Focus On The Customer Steve Nelson Vice President, Operations NAW Executive Summit January 29-31, 2008 Washington, DC

Industry Exclusively Wholesale Distribution of Swimming Pool, Spa, Irrigation Supplies Approximately 5 million InGround Residential Pools > 300K New Per Year Approximately 3.8 Million AboveGround Residential Pools > 200K New Per Year POOLCORP Profile Company 3,400 Employees 70,000 Wholesale Customers Greater Than 100,000 SKUs 6.1 Million Square Feet Under Roof Approximately 25 Acquisitions Account for 203 of the 275 Service Centers in 8 Countries Customer typically unsophisticated – phone, fax, or bring orders to the service center Results Estimated U.S. Market Share Pool: 35%+ Irrigation: 9%+ $1.9 B Sales 2006, 21% CAGR ’97-’06 $540 M GP 2006, 25% CAGR ’97-’06 $167 M OI 2006, 30% CAGR ’97-’06 $ 95 M NI 2006, 34% CAGR ’97-’06 Young, Niche Industry; Results Achieved Through Leadership

Focus – External Grow the Industry Grow Our Customers’ Business Adding Value For Our Customers Focus – Internal Decrease Transaction Time Minimize Booking & Billing Errors Readily Available Inventory Programs To Achieve The Focus Website For Information And Lead Generation Backyard Place Service Parts On Line Customer Sales Books EDI With Customers On Trac KIOSC/Source Disc VMI Enable Employees To Help Customers

Internal Systems IT Reliability Equipment Investment Partnering With Software Provider Relocation Of Primary Systems To Secure “Bunker” Pre-Katrina Data Warehouse With World Class Extraction Tools Accomplishing The Value Add Manage Risk, Eliminate Barriers, Customer Sensitive Flexibility Corporate Culture Market Ownership Inventory Availability, Then Inventory Turns Benevolent Assimilation Flexibility Versus Standard Practices