Company LOGO Kaizen’s Fleet Tracker Device TEAM 8 – Business Plan Presentation

30/11/2004Kaizen BP Presentation2/13 Outline 1.Company & Team Description 2. Product Description 3. Market Analysis, Pricing & Sales Strategy 4. Financial Summary

30/11/2004Kaizen BP Presentation3/13 Organizational Chart Ertugrul Emre Tasdemir Chief Executive Officer Engineering & Project Management Business Management Human Resources Murat Sumengen Production Manager Mustafa Kalyon Production Chief Ugur Gunes Research&Develop. K. Anıl Celik Marketing Manager O. Onur Karaaslan Chief Finan. Officer Ertuğrul E.Tasdemir Hum. Resrc. Man.

30/11/2004Kaizen BP Presentation4/13 What does Fleet Tracker System do?  It mainly provides the managing and reporting of fleets anywhere in the world  It stores the location of the vehicle  Also stores additional information such as  Velocity  Break Intervals etc.  It uses GPS technology while doing these

30/11/2004Kaizen BP Presentation5/13 Why Fleet Tracker ¿  Industries which are Using Vehicle Tracking Technology  Food & Beverage  Distribution  Utilities  Maintenance  Pest Control  Electricians  Trucking  Manufacturers  Surveying  Rent a Car companies  Sales Organizations  Main Competitors in Local Market  Turkcell  Avea  Satko  Apsis

30/11/2004Kaizen BP Presentation6/13 Components Fleet Tracker Device GPS Receiver Software Board & Circuitry PIC16F877

30/11/2004Kaizen BP Presentation7/13 How does it Work?  Passive Mode Tracking via GPS  Fetching data from GPS receiver and storing in the memory  Synchronization with the Tracker software via RS232 port. (USB is optional)  Determination of the locations on digital map

30/11/2004Kaizen BP Presentation8/13 Fleet Tracker Provides also...  Speed control  Lower fuel expenses  Lower maintenance costs  Accident reduction  Reduce km  Reduce inefficiency

30/11/2004Kaizen BP Presentation9/13 Market Analysis Summary  Market; _ Highly Competitive _ Growing Rapidly  Target Market _ Pharmaceutical Industry _ Logistics & Distribution  Competition _ Quality ( TQM ) _ Customer Satisfaction ( cost, motivation etc. )

30/11/2004Kaizen BP Presentation10/13 Pricing & Sales Strategy  Pricing _ “Just In Time” method _ Profit Margin _ Competitor’s prices  Sales _ Print ads, Press releases, sponsorship, stickers, sectorial show and GRAND OPENING _ Kaizen Catalog & Kaizen Quality Catalog _ Sales tools

30/11/2004Kaizen BP Presentation11/13 Financial Summary  Basic Assumptions _ Salaries, equipments and R&D are main costs _ Expected growth rate 30% _ The number of cars will increase 30% _ Inflation will remain 3% in dollar currency _ Interest rate will be constant at 5% _ Every 10 vehicle forms a fleet _ Reliability of products will be %98

30/11/2004Kaizen BP Presentation12/13 Benchmarks $0 $200 $400 $600 $800 $1.000 $1.200 $1.400 $ Total Revenue Total Cost Gross Margin Total Thousands of $ BENCHMARK

30/11/2004Kaizen BP Presentation13/13 THANKS FOR YOUR LISTENING YOUR QUESTIONS...