Society & Mass Culture Changes in American Life ( ) Chapter 21, Section 4
Essential Question What Should Schools Teach? Should There Even Be School?
Mass Culture A Common Culture Experienced by Large Numbers of People
How Can Schools Create “Mass Culture?”
Schools Impact on Mass Culture ALLCity & States Passed Laws that Forced ALL Kids to Go to School (Suckers! ) Immigration Was Increasing! Schools Taught English & Citizenship Classes Everyone Learns the Same Things! –Create an “American” Mass Culture
Assimilation
Growth of Literacy More Education = More Americans Reading! Dime Novels = $0.10 Dime Novels Were Very Popular! –Told Stories of Romance/Adventure/ Wild West Americans Read More Newspapers Too!
Joseph Pulitzer New York WorldOwner of the New York World –Major Newspaper in the World The New York Morning JournalCompeted with The New York Morning Journal Added Comics, Sports, & Exaggerated Stories to Sell More Newspapers!
William Randolph Hearst New York Morning JournalOwner of the New York Morning Journal New York WorldCompeted with Pulitzer’s New York World Both Newspapers Used Cartoons, Sports, Comics, & Dramatic Stories to Sell!
The Pulitzer Prize Named After Joseph Pulitzer Awarded to the Best Article/ Newspaper/ Picture/ Book, Etc… Each Year Dramatic Pictures that Capture a Moment!
Goal of Advertisers: Get People to Buy Their Products! 1900’s – Advertise in Newspapers, Magazines, Billboards Use Athletes/Movie Stars to Sell Their Product
Sunday Football (The Guys)
Oprah (4pm Everyday) & Saturday Mornings
Commercials You Tube: –“Best Patriotic Commercial” –Marines Commercial “For Country” –9/11 Patriotic Commercial (Mailboxes)
What Commercials/Slogans Did You Come Up With?
Department Stores Stores Where You Could Buy Anything & Everything! Montgomery Ward Sears Roebuck (Today Sears)
Mail Order Catalogs Department Stores Were Located in Cities Sears Roebuck & Montgomery Ward Sent Mail Order Catalogs Home To Customers in Rural Areas Rural Customers Could Now Get the Same Products/Goods as those in Cities
U.S. Postal Service In 1896, the U.S. Post Office Created a New System to Deliver Mail & Packages to Homes More Americans Could Order Goods & Receive Them Using Mail Order Catalogs
Leisure
What Americans Did with Their Free Time
Central Park, NYC
Coney Island
Sports Early 1900’s
African American Baseball Leagues Due to Plessy vs. Ferguson (1896), Major League Baseball was Segregated! Jackie Robinson Would be the 1 st African American to Play MLB Baseball in the 1950’s
What Allowed Americans to Have More Free Time & $$$ (More Leisure)?
Vaudevilles Mixture of Song, Dance, and Comedy Perfect for a Friday Night Date
Vaudevilles
Ragtime Blend of African American Music & European Music Scott Joplin – King of Ragtime “Maple-Leaf Rag” Scott Joplin’s #1 Hit
The 1 st Movies Ever Movies Competed with Live Entertainment 1 st Movies were Silent Cost $.05 Known as Nickelodeons
The Wright Brothers Invented the First Airplane in 1903 The Kitty Hawk (Named After Kitty Hawk, North Carolina) Would Lead to Increased Trade, Travel and Transportation
Essential Question What Should Schools Teach? Should There Even Be School?