SP920 Product Brief Jennifer PS Hsieh BQP Marcom 2008, May Jennifer PS Hsieh BQP Marcom 2008, May For Internal Use Only

BenQ Confidential November  2007, BenQ Corporation 各項資料皆有其時效性的限制，演講者暨明基集團所屬公司，對於所提 供的資料不負任何明示或暗示的保證責任，也不負任何形式的賠償責任。 The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred. Strictly confidential

BenQ Confidential November  2007, BenQ Corporation Agenda Market Update Target Segment High Brightness Campaign — Value Proposition and User Benefit SP920 Product Features Competitor Analysis

Market Update

BenQ Confidential November  2007, BenQ Corporation Projector Resolution Trends (DTC, Feb). 54%63%68%67%64%60%57% 35%26% 15% 11% 9% 11% 12% 6% 8% 10%11% 12% Based on 2008 DTC’s forcast, projectors with XGA will occupy around third quarter of the business projector market in 2008, and will remain strong until % 76.8%76.6%75.3% 73% 70.7%

BenQ Confidential November  2007, BenQ Corporation Projector Brightness Trends (DTC, 2008-Feb.) 38%39%40% 49%50%54% 53% 20% 21% 19%17%12% 11% 21%18% 17%16% 25% 26% 10%9% 7% 6% 7%8%10%13% The numbers of projectors with brightness above 6000 lmns doubled from 2006 to 2007 Double

BenQ Confidential November  2007, BenQ Corporation Screen Size v.s. Brightness Note: 1. Reference from ( 2. Lamplight can’t illuminate projection screen directly.

Target Segment

BenQ Confidential (March/2008)  2007, BenQ Corporation SP920 Customer Mix Segments% Large Corporate40% Government & Education (High/ Middle school) 35% Public25%

BenQ Confidential (March/2008)  2007, BenQ Corporation Target Customer Profile  Who buys installation projectors: Big meeting room Large corporates Government units Education (high/middle school)  Why do they use projectors: Presentation/Speech Meeting/Seminar Multimedia lecture Public display  What do they care: High brightness High reliability Easy installation & maintenance & Operation  Where do they buy: OA/AV/SI dealers

High Brightness Campaign

BenQ Confidential (March/2008)  2007, BenQ Corporation High Brightness Campaign High Brightness Q1Q2Q3Q4 SP870 (Jan.-B) 5,000 lmns SP920(Jun.-E) 6,000 lmns Dual Lamp 2008 SP831 (07-M) 4,000 lmns

BenQ Confidential (March/2008)  2007, BenQ Corporation High Brightness Campaign Value Proposition BenQ’s SP series projector provides sufficient brightness to allow you to see the powerful presentations with lights on ! SP LMNS SP LMNS SP LMS Dual Lamp Design First WaveSecond Wave

BenQ Confidential (March/2008)  2007, BenQ Corporation SP920 Value Proposition The Brightest star in large venues Features 6,000 ANSI Ultra- High brightness, Dual Lamp Control Design, and latest picture-enhancing technology, SP920 makes your presentation shine even with lights on!! Image Clarity Reliable Design Humanity Features –6,000 AL Ultra- High Brightness –UNISHAPE –Brilliant Color –3D Color Management –2,000 : 1 Contrast Ratio – Dual Lamp Design –Auto Off –Security Password –Lamp Care – Power On-Off Tone –Presentation Timer –Panel Key Lock –Quick Auto Search –12V Trigger –My Screen –Wall Color Correction –HDMI version 1.3 –Crestron Compatible

BenQ Confidential (March/2008)  2007, BenQ Corporation User Benefit of Ultra- High Brightness Projectors Interactivity is the key to successful presentations Keep the lights on! Interact with your audience and enjoy the participation BenQ High Brightness Projectors Other Brands Note-taking is made easy Taking note in the dark is not an easy thing to do. Keep the light on! Make sure all your important messages are delivered and written down There’s no more switching on or off No one needs to get the light anymore! Now you can keep your future meetings nice and bright and keep your finger off the light switch

SP920 Product Features

BenQ Confidential November  2007, BenQ Corporation Benefit Tree SP920 Image Clarity Dual Lamp lmns UNISHAPE TM BrilliantColor TM 3D Color Management 2000:1 Contrast Ratio Humanity Features Power On/Off Tone Presentation Timer Panel Key Lock Quick Auto Search 12V Trigger MyScreen Wall Color Correction Reliable Design Dual Lamp Design Auto Off Security Password Lamp Care

BenQ Confidential (March/2008)  2007, BenQ Corporation 370 mm 290 mm Len s Lamp Rod M/B SP920 Structure BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Dual Lamp Structure BenQ BenQ Unique Lamp Structure One of the lamp has light input directly into the rod, the output is higher. Direct light input Other Dual Lamp Structure Two lamps are both using reflect method, the output is lower then SP920.

BenQ Confidential (March/2008)  2007, BenQ Corporation BenQ- Unique dual lamp design Other brand Optical Efficiency Comparison -By unique design, SP920’s OTP efficiency is higher then other dual lamp projectors. Dual Lamp Structure BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation BenQ Dual lamp 6000 AL with dual lamps 3000AL with single lamps Lamp mode SettingUser Benefit Suitable Environment Dual- Brightest Dual Normal mode Br: 6000 AL Lamp life: 2000 hrs - Delivering super-bright and clear image - Suitable for high-ambient-light environments - Allowing continous and non-stop operation under critical situations Large, well lit meeting room or auditoriums Dual- Reliable Dual Eco mode Br: 4800 AL Lamp life: 3000 hrs - Extending lamp life time - Allowing continous and non-stop operation under critical situations Mid-large boardrooms Single- Alternative Single Normal mode Br: 3000 AL Lamp life: 4000 hrs - Extending the total operation time - Reducing lamp replacement frequency. Normal sized rooms Note: The lamp brightness may vary within the lamp manufacture's specification.

BenQ Confidential (March/2008)  2007, BenQ Corporation Boost mid-tones by 50% BrilliantColor TM Regular 4 Segments CW(RBGW) Golden Ratio 6 Segments CW (RBGYCW) Not-So-Saturate & Greenish Color More Vivid & Natural Color BrilliantColor TM is a new cutting-edge technology that enables higher brightness levels by boosting mid- tone colors, resulting in more vibrant, precisely rendered colors. BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation UNISHAPE TM improves picture performance by Variable Ballast Waveforms UNISHAPE TM Without UNISHAPE TM With UNISHAPE TM BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation UNISHAPE TM SP920 Waveform v.s. Picture mode (Data source) Dynamic modePresentation mode sRGB & Cinema mode > -T1(native) -Business Presentation -Bright Room -Maximum light output > -T2(7500) -Business Presentation -Bright Room -Optimal light output -True Color with NB > sRGB -T3(6500) -Play DSC / Auto CAD -Anywhere -Standard Color sRGB Cinema -T4(5500) Watch movie -Dark room -Great Color saturation BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation UNISHAPE TM SP920 Waveform v.s. Picture mode (Video source) Dynamic modeStandard modeCinema mode > -T1(native) -Play video games -Anywhere -Optimal light output > -T2(7500) -Watching colorful movie -Home theater Room -Perfect for DVD-alike movie > -T(6500) -Seeing dark movie -Home theater room -Best Color saturation BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Wall Color Correction Technology Have fun with consistent color in various environment light yellow: 2174pink: 2138light green: 2206 blue: 2210// / BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation 3D Color Management Original picture ALL Saturation Red Saturation BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Always show out your unique style! Capture company logo or favorite picture as splash screen and lock it! Splash Screen Lock BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Still waste your time on searching source? Just turn on Quick Auto Search and plug in cable then get image in 2 seconds! Quick Auto Search BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation – Remind you projector status! 1. Power on ring tone: Projector has been activated. 2. Power off ring tone: Finish cooling, unplug and go! How to enable or disable the Power On/Off Ring Tone? Power On/Off Ring Tone BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Supply power for versatile equipments Easily enlarge connectivity! 12V trigger Electric Screen BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation A thoughtful tool for presenters! Presentation Timer Set up Timer Easy to set up: Show “Timer is ON”Final count downShow “Timer is OFF” when it’s over BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Press it for 5 seconds – Prevent the unnecessarily touch! Oops! Someone touched the keypad! Use remote control to unlock panel key! Focus on presentation, no worries on projector! or The panel keys are now unlocked! The panel keys are now locked! From keypad: press ▼ for 5sec From Remote: press right key for 5 seconds or “MENU” to release from OSD Panel Key Lock BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Easy on screen help for users! No need to check user’s manual Built in FAQ in OSD BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Main Players have Joined: 3M, Epson, Sanyo, Sony, Optoma, Sharp, NEC, Panasonic, Hitachi, InFocus, Runco… Crestron Compatible BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Basic video input - Composite - S-video D-sub output D-sub input - Analog RGB - Component Rear IR sensor DVI-D input (Support HDCP) Audio input 12V trigger USB(mini B type) - For page up/down RS- 232 Wire remote Component in Y Pb/Cb Pr/Cr HDMI(v1.3) Multi-function Connectors BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation 11 picture modes Image capture for Start-up- screen Major function hot keys - Enter: confirm Menu/ Exit: access the OSD and return from OSD Arrow key: Hot keys for keystone, FAQ and Panel key losck/ arrow keys Auto: auto adjustment Source: source detection Blank: hide image Digital zoom hot key Page up/down hot key Laser pointer Hot keys for Brightness and Contrast adjustment Presentation timer setup hot key Power key Full Function Remote Control BenQ

BenQ Confidential (March/2008)  2007, BenQ Corporation Making the remote a wired control The remote control is equipped with a jack on the top allowing connection to the projector with a 2.5 mini jack cable available in the market (not a standard accessary). This feature helps you easily locate the remote control when needed as it is connected to the projector and within the distance no greater than the cable’s length. Wired Remote Control BenQ

Competitor Analysis

BenQ Confidential (March/2008)  2007, BenQ Corporation SP920 Competitor Comparison by Brightness