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Presentation transcript:

Assimilation Effect

Self-knowledge (psychology) - The Contrast Effect 1 People regard themselves as at the opposite end of the spectrum of a given trait to the people in their company.Morse, S., Gergen, K. J. (1970). Social comparison, self- consistency, and the concept of the self. Journal of Personality and Social Psychology, 16, However, this effect has come under criticism as to whether it is a primary effect as it seems to share space with the Assimilation Effect.

Self-knowledge (psychology) - The Contrast Effect 1 The Assimilation Effect#Examples of Assimilation Effects|assimilation effect states that people evaluate themselves more positively when they are in the company of others who are exemplary on some dimension.

Self-knowledge (psychology) - The Contrast Effect 1 * Whether the assimilation or contrast effect prevails depends on the psychological closeness, with people feeling psychologically disconnected with their social surroundings being more likely to show contrast effects. Assimilation effects occur when the subject feels psychologically connected to their social surroundings.Brewer, M. B., Weber, J. G. (1994). Self-evaluation effects of interpersonal versus intergroup social comparison. Journal of Personality and Social Psychology, 66,

Social comparison - Three-Selves Model 1 and taking a cue from Social Cognitive Theory, this model examines the Assimilation effect and distinguishes three classes of working Self-concept ideas: individual selves, possible selves and collective selves.

Self-disclosure - Individual differences in reciprocity 1 Assimilation effects rely on an individual’s prior knowledge to guide their behavior in a situation and accommodation effects rely on careful monitoring of a situation and a greater attention to concrete information

Assimilation effect 1 Assimilation effects are different from contrast effects, where a negative correlation between judgments and contextual information is observed.

Assimilation effect - Factors determining assimilation effects 1 found assimilation effects when subjects were primed with moderate context stimuli

Assimilation effect - Factors determining assimilation effects 1 However, these are just likelihoods that can serve as indicators for the occurrence of assimilation effects

Assimilation effect - The inclusion/exclusion model 1 When using the accessible information for constructing the representation of the target, an assimilation effect results, whereas accessible information that is constructed in the mental representation of the standard of comparison leads to contrast effects.

Assimilation effect - The inclusion/exclusion model 1 This demonstrates the inclusion of scandal-ridden politicians in the representation of the target Stimulus (physiology)|stimulus and depicts an assimilation effect

Assimilation effect - Simultaneous assimilation 1 A series of studies found assimilation effects when asking participants to rate the attractiveness of faces that were presented simultaneously

Assimilation effect - Simultaneous assimilation 1 Relating these findings to the Inclusion/Exclusion Model above, if we take the classic Richard Nixon example, if Nixon (a scandal ridden politician) is presented side by side Newt Gingrich, then rather than the type of assimilation effect exhibited when they are presented successively (Newt becomes more trustworthy), when presented simultaneously Nixon becomes more trustworthy, and the trustworthiness of Newt doesn't change

Assimilation effect - Examples of assimilation effects 1 Assimilation effects arise in many fields of social cognition, for example in the field of judgment processes or in Social comparison theory|social comparison.

Assimilation effect - Examples of assimilation effects 1 Whenever researchers conduct attitude surveys and Questionnaire construction|design questionnaires, they have to take judgment processes and the resulting assimilation effects into account. Assimilation effects (as well as contrast effects) may arise through the sequence of questions. Previously asked specific questions may influence subsequent more general ones:

Assimilation effect - Examples of assimilation effects 1 When they first asked participants how happy they were with their dating or how satisfied they were with their relationship (a specific question that functions as a moderate context stimulus) and subsequently asked the participants how happy they were with their life in general (general question), they found assimilation effects

Assimilation effect - Examples of assimilation effects 1 The term Self-knowledge (psychology)#The Contrast Effect|assimilation effect appears in the field of social comparison research as well. Complementary to the previously stated definition, the term describes the effect of a felt psychological closeness of social surroundings that influence the current self-representation and Self- knowledge (psychology)|self-knowledge.

Norbert Schwarz - Categorization and Judgment 1 Assimilation effects occur when exposure to valenced information influences judgments in a way that is congruent with the valenced information

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