Beyond Blogs & Social Networks December 1 st, 2005 Effective Corporate Blogging Real World Success Stories Kent Lewis President Anvil Media, Inc.

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Presentation transcript:

Beyond Blogs & Social Networks December 1 st, 2005 Effective Corporate Blogging Real World Success Stories Kent Lewis President Anvil Media, Inc.

Key Success Elements Research Credibility Accuracy Perspective Relevance Liability Maintenance Promotion

Research Industry Benchmarking Competitors Publications Peers Feedback Customers Prospects Partners Internal Assessment Human resources Technology infrastructure

Planning Questions Strategy: branding, leads or ad revenue Design: ownership or sponsorship Voice: tone and personality Editorial: in-house or outsource Content: archived or external links Platform: free or paid Frequency: daily, weekly or ? Blogroll: size and type Comments: moderated or not

Credibility Commitment Publishing Promotion Internal support Accuracy Research Editing Perspective Voice(s) Outside contributors

Content Industry News Trends Commentary Guest opinion Interviews Advanced Podcasts Surveys Webcasts

Long-Term Investment Relevance Objective Feedback Liability Corporate policy Policing Maintenance Editorial Technology Marketing

Measurement Blog Metrics Unique visitors Inbound links Search engine visibility & RSS feed subscribers Comments, inquiries & recognition Referral Sources Corporate Web site newsletter Industry sites & directories

Example: Anvil Media

Panelists Alex Williams, One Media Group Janet Johnson, Marqui Chas Martin, BetterManagement.com

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