Objectives Prepare persuasive presentations with a strong opening, body and closing Identify and plan for different audience types Use powerful visual aids
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Fear
What are your biggest fears?
What are your major complaints about presenters?
Major Complaints
In this presentation you will persuade a client to use a service that you personally provide. – 3 minutes Presentation #1
Characteristics of a Commanding Speaker 1- Joy & Ease 2- Sincerity and Credibility 3- Enthusiasm 4- Authority 1.Joy and Ease 2.Sincerity, Credibility and Concern 3.Enthusiasm 4.Authority
Eye Contact and Gestures
Dealing With Butterflies
Practice! Practice! Practice! How will YOU commit to practice?
Handling Q & A 1. Anticipate 2. Listen 3. Be Brief 4. Talk Straight 5. Be Responsive 6. Give Specifics 7. Eye to Eye, the Redirect 8. Stay Polite 9. Be Firm 10. Diffuse with Humor
Know Your Audience
Audience Mapping Interest Attitude
In this presentation you will persuade a client to utilize another one of your firm’s services. This would be a service you do not personally provide. 5 minutes Presentation #2
Techniques for Building Your Presentation
Build a Powerful Presentation Logic Emotion Credibility - trust
In this presentation you will be persuading a client to use two services…one you provide and one you do not. – 7minutes Presentation #3
Objectives Describe the need to develop sales teams Identify the dynamics of high performing sales teams Improve current sales team productivity Increase personal communication effectiveness
What are the barriers for selling as a team? What are the advantages to selling as a team?
Four Stages of Team Development
Team Selling Assessment 28
Creating Highly Effective Teams What are the results? 29
Team Dimension Profiles 30
Conceptual Approach Skewed Toward Left Likes to come up with new ideas Is good at exploring alternatives and discussing concepts Is good at visualizing the master plan Prefers to focus on the future, develop theories, principles and ideas Is good at recognizing alternatives
Methodical Approach Skewed Toward Right Prefers to put ideas into a familiar context Relies on past experiences to guide them Likes to see consequences before acting Prefers to let others take the lead Tries to fit in with others
Spontaneous Approach Skewed Toward Top Wants freedom from constraint Tends to move from one subject to another Focuses on many things at once Likes to have respect and influence Lets their feelings guide their decision making
Methodical Approach Skewed Toward Bottom Prefers order and rationality Tends to follow a step-by-step process Examines the details and thinks things through before acting Focuses on what they can prove to be true Likes to see things fit together
Team Dimension Profiles 35 Page 12
Team Dimension Profiles 36 Page 18
Team Dimension Profiles 37 Page 21
Rolls in Selling 1.Mark the roles you perform currently. 2.Mark the roles that you enjoy most. 3.What is the pattern best suited for this role?
Distribution of Patterns Creators 26% Advancers 5% Advancer Axis 1% Refiners10% Refiner Axis 1% Executor17% Flexer 4% Creator/Advancer 7% Advancer/Executor 8% Refiner/Executor 8% Creator/Refiner13%
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Team Selling and Innovation patterns What are the patterns of your team members? What pattern are you missing on your sales team? What have you learned about the best role for you?
What three things do you enjoy? What do you dislike about selling?
What Goes Down Must Go Up
P.E.P Cycle for each Team Pattern P- _____________________ E- _____________________ P- _____________________ E- _____________________ P- _____________________
P.E.P. Cycle Creator
P.E.P. Cycle Advancer
P.E.P. Cycle Refiner
P.E.P. Cycle Executor
P.E.P. Cycle Flexor
Dealing with Differences
Debriefing the Plan 53 Execution vs. Outcome Analysis of the Execution Lessons LearnedTransferring Lessons Learned
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