Key Terms in MICE Industry Group 4

Outline  Convention bureau  Convention  Event management  PCO( professional convention organizer)

Convention (meeting) 陳奕臻 Ivy Chen

 Purposes: ＊ Bidding on MICE activities ＊ Securing major events can benefit the local economy of the host city or country ＊ Offering financial subsidies

Convention Bureaux

What is Convention… a sense of a meeting a gathering of individuals at an arranged place and time to discuss or engage in common interest based upon industry, profession, fandom, etc.

 Trade conventions – a particular industry or industry segment  Professional conventions – concern to the profession and advancements in the profession  Fan conventions – based on pop culture and guest celebrities  Science fiction conventions – professional conventions & fan conventions

Event management: the application of project management to the creation and development of festivals, events, ceremonies and the like.

Project management is a methodical approach to planning and guiding project processes from start to finish. Project management processes fall into five groups:  Initiating  Planning  Executing  Monitoring and Controlling  Closing

Aim Catch the eye of target audience

Professional conference organizer (PCO)

 A company that specializes in the organization and management of conferences.  Providing full service management for conferences. ＊ program development ＊ registration ＊ site selection and booking ＊ IT support ＊ sourcing speakers ＊ financial management

The growth of PCO market An industry of great worth!