Phonology PPhonology is the study of the sounds of language. WWhat phonological terms do you already know? AAlliteration RRepetition of letter sounds at the start of words AAssonance RRepetition of letter sounds in the middle of words: spoke/hope OOnomatopoeia WWords that sound like what they are. Boom. RRhyme WWhen words have similar endings. Pig/jig

What phonological features can you find on this slide? What audience do they appeal to?  MMMMMM sizzling sausages from KFC taste so good!  Bang and the dirt is gone!  Have you ever seen a pig do a jig? Find out more at moonpig.com!  Tk Max, fashion that’s in your face like boom!  There was no hope before he spoke. Now there is, thanks to the Tongue Reattachment Welfare Trust.

Come up with your own...  Come up with your own slogan for these products using these phonological features?  The ugly bag  Findus crispy horse burgers  Shoes with springs in the soles  Can you think of lyrics to a chorus for a pop song using these features?  “Cos after allllll, you’re my wonder wall”  Can you come up with a short story that uses alliteration for every person in the group?

My Story  Sir smiled smoothly as Ben bounded buoyantly towards him. Daisy dozed as did Derrick.  Phobe fished foolishly as Harry harrassed her.  Nik napped naughtily as Sir spoke slowly.  You get the idea!!!