ENUM and its impact on the VoIP market Jay Daley

If only VoIP was like You control your receipt of Advertise which servers receive mail –single, global, low-cost directory - the DNS Specify priority order for servers Control what mail to accept –Black lists, white lists, reputation scores etc Of course, this is the Internet Only pay for flat rate access - no per charge Choose whether to connect via ISP or implement ISP- grade infrastructure ENUM and its impact on the VoIP market

Contrast this with VoIP VoIP in a pre-ENUM world Advertise your numbers, not your servers You must use a CP to get connected –Can’t just buy the connectivity to become a CP No way to get addresses of servers from your numbers –This directory lookup is done by CPs for you –Directory for this is local, private and costs money Control on incoming calls is via CP –You tell them what to do for you Pay for rental and call charges ENUM and its impact on the VoIP market

Company B Hotel/Conference Home Office Company A A common scenario VoIP server Ext 111 ENUM and its impact on the VoIP market Ext 222 VoIP server Ext 123 Ext 333 Ext 444 Ext 456 Internet CP

Company A wants to talk VoIP to company B. It needs to know –Does B have a VoIP server? –What protocols does it support? –What is its IP address? With that info: –call across the Internet –no call charges, just line rental. Without it: –has to call via a CP –pays call charges Can pre-configure server, but does not scale. Need one way to look this up, for all telephone numbers. A common scenario ENUM and its impact on the VoIP market Company B Hotel/Conference Home Office Company A VoIP server Ext 111 Ext 222 VoIP server Ext 123 Ext 333 Ext 444 Ext 456 Internet CP

Using DNS to advertise VoIP ENUM is just a part of DNS Step 1: turn telephone numbers into domain names: –Special domain names to represent numbers – >> e164.arpa Step 2: advertise available services associated with those numbers –Special DNS records describe available services –What server, what protocol, what addressing These domain names and records are not meant to be directly used by people. –You still dial the number - device does the rest ENUM and its impact on the VoIP market

A call using ENUM Much like You dial a number, same as before A device on your network turns it into a domain name Then it looks up the VoIP servers advertised on that domain Finds a match for supported VoIP protocol (e.g. SIP) Make the calls directly to receiving server across the Internet Did you spot? –No CP ! –You are in control ! ENUM and its impact on the VoIP market

Configuration 2 - SBC Configuration 1 - no SBC Local configurations VoIP server Ext 111 ENUM and its impact on the VoIP market Ext 222 VoIP server Ext 123 Ext 456 Internet CP Outgoing ENUM Outgoing non-ENUM All incoming SBC Internet CP Outgoing ENUM Outgoing non-ENUM All incoming

Who might benefit from ENUM? Lots of businesses already have VoIP internally Call centres –Like to use an 0800/0845 number? - publish your ENUM instead Large supply chains –Lots of suppliers to deal with? - Mandate the use of VoIP and ENUM. Multiple sites –Is provisioning each site costly and complex? - Use ENUM for each site and they can automatically find each other. ENUM and its impact on the VoIP market

Registering your ENUM Available from late summer 2008 Only you can register your telephone numbers –Part of the process is proving they are yours –So no cyber-squatting Register through a registrar –Maybe your CP might become a registrar? They deal with the validation agency –The people who check the number is yours You must have a telephone number assigned by a CP –Can’t get numbers direct from Ofcom for this Expect to pay tens of pounds per year for a range ENUM and its impact on the VoIP market

How does ENUM fit into CP market Convergence of Internet, voice, CPs, ISPs, content –CPs move to Next Generation Networks –One pipe, multiple services –Triple/quadruple play - Internet, TV, voice, mobile Some key new developments –Last mile is the new battleground –Hosting companies (web, etc) adding VoIP mix Voice has an interesting part to play –Some CPs have given up on per-minute revenue for consumers –If you can keep your number and pay much less for calls then why move to a new supplier? –How many businesses still buy non-VoIP voice switches? –What business wants to use islands of VoIP like Skype ? ENUM and its impact on the VoIP market

Summary ENUM puts you in charge of your VoIP –People can call you for free –You control how you get those calls ENUM is simple, flexible and uses trusted technology Makes VoIP as simple as ENUM and its impact on the VoIP market

Any questions? ENUM and its impact on the VoIP market