Planned Public Relations

Slides:



Advertisements
Similar presentations
1 Budgets and Budgetary Control Prepared and Presented By Gladstone K. Hlalakuhle.
Advertisements

Rock Paper Scissor Tournament. STRATEGIC MANAGEMENT PROCESS 1.4.
Ohio Improvement Process (OIP) August Core Principles of OIP  Use a collaborative, collegial process which initiates and institutes Leadership.
Communication Plan for the School Year Community Relations Committee Warren Erdmann, Chair Frank Cuccio Julie Mastricola Lorrie Hardy October.
Developing a Strategic Communications Plan. Overview This session will cover how to: Outline team functions and chain of command Identify key stakeholders.
The Marketing Plan The Marketing Plan Jayendra Rimal
CHILD WELFARE REFORM PROJECT COMMUNICATION STRATEGY.
An Introduction to Public Relations
Program Planning Chapter 6 Program planning, the second step in the public relations RACE process, is called “Action” because the organization starts making.
12 Steps to a Successful PR Campaign (Your book lists 8!)
Chapter 11 Public Relations
Understanding the Marketing Mix and Marketing Plan.
Media relations, budgeting & publics Media relations will have the biggest impact on the success or failure of your public relations program. Despite advances.
Online Reputation Management
Business Continuity Check List PageOne. - Why Does Your Business Need A Continuity Checklist? Should the unexpected occur, your business will be able.
EPR-Public Communications L-05
Copyright © 2001, Prentice Hall, Inc. CHAPTER 9 2Copyright ©2001 Prentice Hall, Inc. QUICK QUIZ What’s the number one topic that PR people request in.
Communication: The Tactics of Public Relations Chapter 9 Public Relations: A Values-Driven Approach This multimedia product and its contents are protected.
The Nuts & Bolts of Organizing on Campus: Social Media & Public Relations.
Copyright © 2001, Prentice Hall, Inc. CHAPTER 8. 2Copyright ©2001 Prentice Hall, Inc. must report to.
National Public Health Performance Standards Local Assessment Instrument Essential Service:3 Inform, Educate, and Empower People about Health Issues.
Mandy Withers Equality Act 2010.
Session 12 Implementing and Evaluating the Campaign Session 12 Slide Deck Slide 12-1.
Unit 2: Managing the development of self and others Life Science and Chemical Science Professionals Higher Apprenticeships Unit 2 Managing the development.
Or how to run a successful campaign. Tench & Yeomans Chapter 10 & Chapter 12 PR as Planned Communication,p Audiences, Stakeholders, Publics, p
Campaigning jef training days June definition campaign = an operation or series of operations energetically pursued to accomplish a purpose.
What is Management? Management is the process of coordinating people and other resources to achieve the goals of the organization.
Health promotion and health education programs. Assumptions of Health Promotion Relationship between Health education& Promotion Definition of Program.
Purpose A crisis communication plan coordinates the communication within the organization, as well as between the organization and the media and the public.
Enterprise public relations
“We will be eternal advocates.” - T & S Cone.
Copyright  2005 McGraw-Hill Australia Pty Ltd PPTs t/a Australian Human Resources Management by Jeremy Seward and Tim Dein Slides prepared by Michelle.
“DIMITRA” INSTITUTE OF TRAINING AND DEVELOPMENT. PROJECTS  “Equal Opportunities & Development: Establishment of a Mechanism to Facilitate and Support.
Topic 4 How organisations promote quality care Codes of Practice
Navigating a Corporate Crisis © 2012 Fox Rothschild LLP Navigating a Corporate Crisis Pre-Crisis Phase September 20, 2012 Presented by Dori K. Stibolt.
Fundamentals of Planning
Chapter 14 PUBLIC RELATIONS AND MARKETING.
Program Training and Consultation Centre Physical Activity and Media Advocacy The Media Network.
BUSINESS COMMUNICATION ENGB213
The Marketing of a PACA Exercise and a PACA Project Jörg Meyer-Stamer.
1 CORAT AFRICA MANAGEMENT WORKSHOP FOR IMBISA/AMECEA COMMUNICATION COORDINATORS, MAPUTO, MOZAMBIQUE.
Membership Promotion (MP) ROLE of MP Chairs. Publicize the aims, activities, achievements and scientific/educational purposes of Society to encourage.
Introduction to Management
CONDUCTING A PUBLIC OUTREACH CAMPAIGN IMPLEMENTING LEAPS IN CENTRAL AND EASTERN EUROPE: TRAINERS’ HANDBOOK Conducting a Public Outreach Campaign.
CRISIS MANAGEMENT Chapter TWENTY-ONE Issues Management Is the capacity to understand, mobilize, coordinate, and direct all strategic and policy.
ASEF Risk Communication for Public Health Emergencies, 2015 Overview.
Public Relations DPR 3B Template for a Public Relations Strategy based on the TOCOM Model Learning Unit 2.3 Student Manual pp August 2011.
1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.
Outline The practice of public relations Types of public relations programs Public relations planning Public relations tools Effectiveness and excellence.
August 2015 MODULE 5: MANAGING THE TEAM Public Health Incident Leadership.
ILMC ILMC International Lead Management Center Inc.
The P Process Strategic Design
Public Relations. How Public Relations is Organized All organizations are different. General Motors has 200 people working in PR, while smaller organizations.
Relating to the Public.
Planning Planning is the establishment of objectives, evaluation and selection of policies, strategies tactics and action required to achieve them. A Forecast.
The Fundamentals of the Global Marketing Mix
1 Crisis Management and Communication Dr. Joy Smith and Ms. Robin Denny.
Brought to you in association with Crafting a Marketing Plan – By Small Business Resource Ltd.
COM215 Taejin Jung, Ph.D. Week 7: Program Planning.
© 2006 Pearson Education Canada Inc Canadian Advertising in Action Chapter 14 Public Relations and Event Marketing and Sponsorships.
Recreation & Security HPR 413. General Security Must encompass all operations of the organization Should be written into management plans – Plans include.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Chapter 15 Promoting.
Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme Week 2 Lecture 4 Chapter 20 Market Oriented Public Relations and Sponsorship.
OPRC Level 3 Communications and Media Issues. OPRC Level 3 2 Communications and Media Issues Oil spills can generate high and often negative media interest.
Technical Session 3: The Risk Communication Strategy Bryna Brennan Senior Advisor, Risk and Outbreak Communication Pan American Health Organization/WHO.
Chapter 19 Crisis Management. 8fUL2s&feature=related.
Strategic Communications Training Crisis Communications X State MDA 1.
The Advertising Manager & The Advertising Department Novrita Widiyastuti, S.Sos.
Nutrition Cluster Advocacy
Understanding the Marketing Mix and Marketing Plan 3.01 Apparel 2
Presentation transcript:

Planned Public Relations To have the best opportunity to create and promote a businesses image they should plan their Public Relations approach or campaign

Examples of Planned Public Relations For each of the short videos write down in your exercise books What might be the business objective of the organisation in this Public Relations example? How do you think this Public Relations activity helped that objective https://www.youtube.com/watch?v=ZUuR3wcM6UY https://www.youtube.com/watch?v=7EYAUazLI9k

Public Relations Campaign Public relations campaign – a series of public relations activities undertaken to achieve a specific objective It involves 5 Key development stages

5 Main Development Stages of a Planned Public Relations Campaign Stage 1 – Establish Public Relations objectives Stage 2 – Identify the intended publics Stage 3 – Develop specific public relations strategies and tactics Stage 4 – Implement the public relations campaign Stage 5 – Evaluate the results Or “EIDIE”

The 5 Steps of Planned Public Relations

STAGE 1 – Establish your Public Relations Objective How do we decide what our objectives should be? The SMART objective S - Specific M - Measureable A – Attainable R - Realistic T – Time bound

STAGE 2 – Identify the intended Publics In our Planned Public Relations campaign the “Target Group” is the publics towards whom the public relations strategies and tactics are directed. Example: Tourism Australia – Oprah People living outside Australia (General Publics) Australian Public (General Publics) Local Tourism businesses (Local Community Publics) Employees of Tourism businesses (Internal Publics)

Stage 3 – Develop specific public relations strategies and tactics To do this first select your “media” Media – the assorted public relations communication strategies available to convey the image selected to the public Displays & exhibitions Competitions Guest speakers Staged events & stunts Email messages Media Releases News conferences Community involvement programs Web – YouTube, FB

Stage 4 – Implement the public relations campaign This is where we get into ACTION!! Need a plan of attack for implementing the PR campaign. Should detail each organised step Who is responsible Calendar of event dates Media contact details (from stage 3) Distribute to – PR Committee, Marketing Manager, staff RISK of Failure if this is not coordinated well

Stage 5 – Evaluate the Results Measure success against your original objectives Before During and After event Be aware of any changes in Publics attitude or behaviors WHAT DID WE WANT TO ACHIEVE – WHAT DID WE ACHIEVE = SUCCESS/FAILURE

UNPLANNED Public Relations Public Relations is not only concerned about projecting our good image. Equally important is protecting us from the BAD image  Businesses are often presented with CRISIS situations that they need to manage as smoothly as possible. 

What is Risk Management? Organisations often have a RISK Management Plan – to help them deal with Crisis Risk Management plan - is a process of identifying risks a business may face and the best way to deal with them.

Crisis Communications Plan Outlines the policies and procedures to follow when handling unfavorable publicity and news personnel when a crisis occurs. Aim & Purpose Bring the crisis under control – limit the damage Deal with the intense media and public scrutiny

Steps in Crisis Management Plan 1 – Determine the appropriate Target publics 2 – Communicate essential information to all affected publics 3 – Get the facts 4 – Give Responses as quickly as possible 5 – Be Prepared to answer questions – 5 W’s

Steps in Crisis Management Plan 6 – Provide regular updates 7 – Establish a chain of command 8 – Establish a crisis communications team 9 – Monitor the progress of the crisis communications plan 10 – Evaluate the effectiveness of the crisis management plan