PRSANY.org Recommendations for improving the chapter’s web presence

The current website

Continue using StarChapter  For the next year 2015 – continue to use StarChapter as we build out a content plan both for the website and the social communities we want to develop  Spend $399 on a cosmetic update to the site to our current site that will make the site responsive on any platform – meaning it will look good on smartphones, tablets, etc.  If we want we can provide StarChapter with a new logo, color scheme and template

Rebrand and content strategy  We’re lacking a vision with what our content should be both on the website and with our networks on social communities so within the next month we will formulate a clear plan and the team we need in place to execute it  Redesign the template and logo for the chapter – we will look to do this with a barter partner after the success with the Big Apple Awards

Scrub the database  We will remove unnecessary data that’s clogging up the database that we don’t need in there – either via TCG or volunteers  We will create more custom demographic fields so we can start learning more about members  We will incorporate targeted the database into our content plan