 Objective 1.01

 Design is a process that involves preliminary research and collaborative planning before it can begin. o Advantages Work is done more efficiently Keeps the project organized Yields better results through improved customer satisfaction

 Interview the client and/or use a questionnaire o Who is the target audience? Age, Gender, Geographic location o What is the goal of the design? To sell, inform, entertain, educate Formal or informal o What are the technical requirements? Documents required – flyer, business card, advertisement, web site, etc. Page Size Required colors Copies needed o What is the budget? o What are the deadlines?

 This might include: o a written proposal o a price quote o a customer contract o the development of a design team o a detailed action plan

 Find inspiration in books, magazines, museums, and unwinding (taking walks, having fun, etc.)  Research similar or competing designs  Sketch out ideas

 Keeping the original goal in mind, experiment with a few different design options to show the client  Experiment with fonts, color schemes, graphics

 Proofread, proofread, proofread!  Have others on the development team proofread the design  No client will want a product with spelling or grammatical errors

 Collaborate with the client for feedback  Revise the design over and over again, if necessary