The Media Audit – Jacksonville March 2009 a smart partnership to reach a targeted audience Banking.

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The Media Audit.

Presentation transcript:

The Media Audit – Jacksonville March 2009 a smart partnership to reach a targeted audience Banking

The Media Audit – Jacksonville March 2009 Currently 72.8% Of the people in Jacksonville are employed

The Media Audit – Jacksonville March 2009 As of the beginning of this year $37 Billion dollars of mortgages in Jacksonville are held by people who are unemployed. Also pay cuts and 401K losses affect the working and retired residents.

The Media Audit – Jacksonville March 2009 Currently 76% of Folio Weekly readers are still employed and are producing an average income of $82,332 Which is higher than both the Times Union and the Jack BJ.

The Media Audit – Jacksonville March 2009 Folio Weekly reaches $178,737 local home owners and currently almost 80% or 142,237 of them are employed

The Media Audit – Jacksonville March 2009 Compared to the Times Union and the Business Journal a campaign with Folio Weekly reaches 142,237 current residents that owns home and have jobs to pay their mortgages

The Media Audit – Jacksonville March 2009 What about new home sales? How many people are planning to buy and where can you reach them?

Currently 110,916 or 10% Of the Jacksonville Market is planning To buy a home Down 26,084 from 137,000 Buyers in 2008

The Media Audit – Jacksonville March 2009 Folio Weekly reaches 23,555 home buyers which Is down 19,420 but is less compared to the market decline Read Folio Weekly and Plan to buy a home

The Media Audit – Jacksonville March 2009 J. Business Journal Home Buyers Times Union Business Home Buyers Both the Times Union Business Section and The Jacksonville Business Journal have shown major declines in reaching people planning to invest in a local home purchase

The Media Audit – Jacksonville March 2009 Even with the decline Folio Weekly remains a large contributor to reaching new buyers and getting rid of bad home debt

The Media Audit – Jacksonville March 2009 Adding Folio Weekly to your current campaign will Increase the reach from 13% to 26% and be seen by 14,218 different home buyers not exposed to the other media choices Together this campaign reaches more than 1 out of every 4 home buyers!

The Media Audit – Jacksonville March 2009 Average Resident Folio readers are 17% and 20% more Likely to be active investors ages ages 18-54

The Media Audit – Jacksonville March 2009 Average Resident Folio outperforming by 63% at reaching People with liquid assets over ¼ Million Folio readers are 51% more likely To still be trading in the stock market

The Media Audit – Jacksonville March 2009

Folio can help you reach an exclusive audience. 45.1% do not read Times Union Business News 65.1% do not read the Jack Business Journal

The Media Audit – Jacksonville March 2009 Banking Why Folio Weekly is a smart partnership : Summary Point #1 : Summary Point #2 : Summary Point #3 : Summary Point #4