AIDS 2014 “Paint the Town Red”. Paint the Town Red AIDS2014, the largest health-related conference in the world is coming to Melbourne in July 2014 Over.

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Presentation transcript:

AIDS 2014 “Paint the Town Red”

Paint the Town Red AIDS2014, the largest health-related conference in the world is coming to Melbourne in July 2014 Over 14,000 delegates attending Over 1,200 international media attending Melbourne’s role as ‘host city’ is to develop and deliver a city activation program that showcases the best of the city’s art, culture, sport, retail, business, public conversation and education sectors Over 80 partners currently participating in the program Estimated economic impact for Melbourne - $80million + Collaboration between State and Local Governments to bring the conference to Melbourne

Paint the Town Red One of the city’s feature projects is turning iconic and prominent buildings and public spaces red for the duration of the conference. Partners confirmed to date include: * The Arts Centre spire * Royal Exhibition Building * Hamer Hall* Melbourne Museum * Eureka Tower* Myer * Parliament House* The Emporium * Old Treasury Building* Town Hall * Melbourne University* GPO Building * St Paul’s Cathedral* Federation Square * Princes Bridge* St Kilda Road trees * Public fountains* Melb Convention & Exhibition Centre * Queen Victoria Market * State Library

Paint the Town Red Purpose of the activation Showcase Melbourne’s support for the search for a cure for HIV/AIDS Demonstrate how successfully Melbourne collectively comes together as a city around special events Reach out to building owners and landlords to participate even though they may have no direct connection to the Conference