Creating Specialty Promotional Documents Advanced Microsoft ® Word 2003: Desktop Publishing

Creating Promotional Documents  Promotional documents include: tickets enrollment forms gift certificates postcards bookmarks name tags invitations business greeting cards

Creating Tickets Using Microsoft Online  Click the Templates on Office Online hyperlink at the New Document task pane.

Create Promotional Documents using Tables  Tables require planning  Field codes- Command functions that automatically create preformatted results

Creating Lines for Typing  Two methods: 1.Underline and Tab keys 2.Line tool from Drawing toolbar

Building a Form  Determine how form will be used—hard copy or online  Decide what information needs to be included and if a template is available  Form will consist of areas that contain static and dynamic information  Form fields will contain dynamic information  Save form as a template

Adding Form Fields  Use buttons on the Forms toolbar  Protect form before you make it available to users

Creating Form Fields with Drop-Down Lists  Position insertion point on drop-down form field  Click Form Field Options button on Forms toolbar

Changing Check Box Options  Position insertion point on check box form field  Click Form Field Options button on Forms toolbar

Changing Text Form Options  Position insertion point on text form field  Click Form Field Options button on Forms toolbar

Printing a Form  Filled in form- Use one of normal printing methods  Data- Click Tools, Options, Print tab, and then Print data only for forms, then use one of the normal printing methods  Form- Open template and use one of normal printing methods

Creating Postcards  Postcards are inexpensive  Postcards are used for: appointment reminders just-moved notes return/reply cards display cards thank-you cards invitations

Merging Promotional Documents  Mail merge- Combining variable information with standard text to create personalized documents  Main document- Form that receives data  Data source- Contains variable data such as names and addresses  Merge fields- Codes in main document that collect information from data source and use it in main document  Record- Contains information for one unit (person, family, or business)

Merging Promotional Documents  Mail Merge Wizard can be used to customize: letters envelopes labels directories messages faxes  Wizard guides you through merge process and presents six task panes

Using Mail Merge Wizard click Tools, Letters and Mailings, Mail Merge 

Replicating Labels  At fourth Mail Merge task pane, arrange label and click Update all labels button.

Mail Merge Toolbar  Insert Merge Fields button- Insert additional fields  Merge to New Document button- Merge main document with data source  Merge to Printer button- Merge documents directly to printer  Mail Merge Recipients button- Edit a data source

Creating Invitations and Cards  Use 2 pages per sheet option  Consider adding a page border

Planning and Designing Cards  Consider focus, balance, consistency, proportion, contrast, and directional flow  Allow plenty of white space around design elements  Ensure that graphic images relate to the subject.  Use a heavier weight paper (60-65 lb.)  Use Mail Merge Wizard for large projects

Using Card Templates  Cards may be customized to promote your company’s identity  Use good-quality card stock with matching envelopes  Use greeting cards or holidays as the search string

Creating Name Badges  An appropriate name badge shows: name title company or organization  Name should be easy to read and most dominant element  Use Labels feature to create labels or business cards that can be inserted into a name tag holder

Shipping Labels  Reinforce consistency with other business documents by: replacing the placeholder text adding a logo changing the colors