Business Plan Ashwani Choudhary Joel Neeb Jon Petrucelli Ross Robinson Jared Thain Dave Watkins Andrew Zoppo Jay Vinson

THE MARKET  Consumers are changing the way they purchase goods. The villain is not keeping up with the changing marketing options.  72% of Americans now use their mobile devices while shopping.  E-commerce recently reached an online high $50B in sales.  While online marketing has blossomed and grown incredibly capable (Amazon “because you purchased”, “Recommendations” etc.), brick and mortar stores are struggling to capture those dollars.  According to a recent study by Wharton, apparel is the second most targeted product for showrooming.

THE MARKET (CONT.)  People are growing numb to advertising – these days only 14% of s from stores are even opened.  Marketing has been slow to change since the ‘90s. Started with newspaper, radio, and mail, moved to commercials, s in the ‘90s.  Brick and mortar stores are trying to convert more window shoppers into buyers by leveraging consumer mobile trends  Also, by finding ways to collect data from consumers so they can better market to them.

MARKETING TODAY  1% of traditional coupon offers are redeemed  American Eagle, one of the few companies using mobile geofencing has experienced 65% response rates - 95% of these text messages are read  Walmart sold $460B last year in store, while Amazon only made $61B online (Forbes). worlds-biggest-e-commerce-battle-could-boil-down-to-vegetables/ worlds-biggest-e-commerce-battle-could-boil-down-to-vegetables/

GEOFENCING Geofencing is a feature in a software program that uses GPS to define geographical boundaries (a geofence is a virtual barrier) Mid-size stores are slow to adopt this option for 2 reasons according to the Wall Street Journal  Cost prohibitive – costs about $100k to set up their own internal system.  Privacy Concerns – consumers are cautious about sharing personal information

SURVEY RESULTS 21% Hesitant to share personal information Would share info for more customized coupons 69% (source: 75 customer survey results) Of that 21%...

EMERGING MARKET 1% Redemption Rate 20% Redemption Rate GEOFENCING (source: invenuemobile.com) 10% Redemption Rate Mobile Advertising

SOLUTION BENEFITS Retailer  Client Intimacy  Pull Shoppers into store  Clear out old inventory  No Cost Revenue Increase  Increase Revenue and Profit  Mobile Presence  Mobile Interactions Consumer  Personalized Offers  Tailored to Location  Money Savings  Time Savings

COMPETITION  Build Custom Development with a Partner or Develop In-house  Shopkick – uses geofencing to send consumers “kicks” reward points if they visit a store close by  LoyalBlocks – uses geofencing to send consumers “tokens” reward points for visiting a nearby store  Placecast – uses geofencing to send store coupons to consumers when they are in the proximity  Retailers can choose not to do anything

“NEARBUYS” Customer Data Intelligence Innovations (CDI) provides mid-market retailers with a cost effective, mobile marketing platform enabling them to deliver targeted offers and messages to customers’ mobile devices in close proximity to their stores. The 4 th Dimension of Modern Mobile Marketing

KEY FINANCIALS

SALES & MARKETING PLAN Build It- Month 1-3 Crawl- Month 4-8 Walk- Month 9-12 Run- Month 13-on

SALES & MARKETING PLAN (CONT.) Automatic sent to customers

INVESTMENT OPPORTUNITY  We are requesting an investment of $1M for a 20% equity stake in the company.  Cash will be used to cover our Development and Sales and Marketing in year one.

KEY FINANCIALS

MANAGEMENT TEAM We know how to Create Revenue!  79 Years of Sales, Business Development, and Marketing Experience  39 Years of Sales  23 Years of Business Development  17 Years of Marketing  Also 40 Years of Operations and IT Experience Team of Proven Leaders and Operators with deep execution intelligence within the entrepreneurial realm!

SUMMARY  NEARBUYS is the easy to use one-stop shop for retailers to take advantage of emerging marketing opportunities  Solution is 20X more effective for retailers

QUESTIONS

CDI SOLUTION OVERVIEW Core Business Platform (Cloud based) Retailer Admin Interface (Web) Android iPhone/iOS Consumer Preference Center (Web) Key Benefits Cloud – Proven, Cost Effective & Scalable Packaged Apps – Fast, Elastic, Flexible Native Mobile Apps – Best User Experience Modern Mobile Marketing – 4 th Dimension Key Benefits Cloud – Proven, Cost Effective & Scalable Packaged Apps – Fast, Elastic, Flexible Native Mobile Apps – Best User Experience Modern Mobile Marketing – 4 th Dimension

MARKET ANALYSIS 2010 $3.2 Billion 2015 $16.9 Billion (Source: IDC-Market analysis firm) Global Smartphone Sales Big Data Technology & Services million units CAGR 38.8% Global Tablet Sales 2010 $2.8 Billion 2015 $10.3 Billion (Source: Pyramid Research) Location-Based Advertising Services (Source: Transparency Market Research) ,048.0 million units CAGR 36.3% (Source: Transparency Market Research)