Creating Value through Innovation The changing face of business communications Simon Gwatkin Vice President, Strategic Marketing Mitel

2 A Mitel View - Hierarchy of Business Needs Save / Lower/ Control Costs Employee Productivity Improve Customer Service Grow the Business –Develop and refine business processes –Acquire more customers; grow revenue per customer –Expand offerings; differentiate –Form / grow partnerships –Add offices and / or work locations –Add staff; add roles –Establish / maintain customer base Hierarchy of Needs Business Activities Communications Requirements –Unified Communications Solution –Communications Solution –Phone System –Phone Service To meet business needs … t To carry out business activities … t

3 Establishing Decision-Making Criteria Communications Requirements Unified Communi- cations Solution Sophistication of decision criteria t Communications Solution Phone Service Phone System – Basic functionality – dial tone, Voic , CLID, etc. – Cost per month – High reliability – Works seamlessly across multiple locations – Simple administration – Flexible: supports how people work in your business – Integrates and inter-works with applications used in your business Total Cost of Ownership

4 Technology, Architecture, and Design Features and Functions Applications and Application Integration How Mitel Optimizes Your Communications TCO Technology, Architecture and Design –Easy and inexpensive to scale –Same technology regardless of size, supports different applications in your network –Use it for analog, digital and IP phones and trunks –Works seamlessly across your work locations –Highly reliable and secure –Inter-works perfectly with your infrastructure: existing and planned –Migration options to suit your needs and budget

5 Technology, Architecture, and Design Features and Functions Applications and Application Integration How Mitel Optimizes Your Communications TCO Applications and Application Integration –Mitel Application Suite co-located on a single server with single point of provisioning and administration –Mitel custom vertical applications + integration with 3 rd party vertical applications –Integration and co-product development with horizontal business applications

6 Technology, Architecture, and Design Features and Functions Applications and Application Integration How Mitel Optimizes Your Communications TCO Easy to Use –Plug&work –Easy to see, find and access (phone features, functions, applications) –Easy to tailor –Easy to move from any device, network, communication, or application type to another –Supports individual choice/ preferences in personal electronics –One identity

7 Mitel: Unified Communications Portfolio Communications Infrastructure  For the very small (20) to the very large (65,000)  Effective migration  Single and multisite functionality  Simple to install, administer, and manage  Secure  Scalable  Reliable, resilient  Small footprint, optimized for minimum power consumption Unified Communications Infrastructure Customer Interaction Mobility Management Services Drives Collaboration

8 Presence and Availability Management IP-Based Softphone Knowledge Management Rules-based Call Routing Data Conferencing/ Collaboration *Application, desktop, presentation sharing with video and chat Video Conferencing Secure / Federated Chat Audio Conferencing Unified Communications Building Blocks

9 Extending Presence Across the Organization

10 Applications for Mobility and Unified Communications Mitel Mobile Extension Wireless Mitel Collaboration Teleworker Solution –Fixed mobile convergence –One number, one mailbox –Plug and work, no VPN required –Screen pop, knowledge management, caller ID based routing –Conference/Collab –Plug and work from any broadband connection –Secure embedded 128 bit AES encrypted voice, SRTP – Spectralink sets –Mitel Wireless LAN stand, first-to-market –Mitel Cordless Headset and Handset Mitel Quick Conference –Flexible, simple –Scalable, effective –Secure Mitel NuPoint Messenger –Scalability ports, +100,000 ports –Simultaneous voice mail models – Advanced UM, SMTP forward

11 & More… Simple Application Deployment NuPoint Messenger 12.0 Advanced UM Mitel Applications Suite Mobile Extension 1.6 Fixed Mobile Convergence Audio & Web Conferencing Teleworker 4.5  Single Server –Simpler Deployment & Lower Life Cycle Cost –Lower Cost Application Deployment  Single Administration Interface  Single User Experience  Applications Integration

12 Presence awareness, VM settings, user configurable call flows Unified MessagingMobilityConferencing Adding Value Through Integration……. A Simple, Single Interface to Multiple Applications

13 Vertical Market and Customer Specific Solutions  Proven operational efficiency - change the way people work  Increase customer loyalty, satisfaction and retention  Business specific solutions

14 Specialized Solutions  Teacher home page and login  Student attendance and absentee notification  School bulletin board  Book a room or AV equipment  Duress notification  Audio and visual emergency broadcasts  As simple as developing a web page

15 Hospitality Applications

16 Social Responsibility Mitel Solutions –Teleworker Solution –Mobile Extension –Audio conferencing –Mitel Your Assistant  –Mitel Messaging Server –Mitel Customer Interaction Solutions  Fact: If 100 people telework 1 day per week they will effect a 42 ton reduction in carbon emissions each year. They will also see up to a 25% increase in productivity and reduce infrastructure overhead. Good for the bottom-line and for the environment

17 Mitel Call Control / Telephony Virtualized Desktop Environment  JAVA card sign-on  Authentication challenge  Log in to desktop environment  Log in to Mitel phone with user directory number via Mitel call control server.  Optional – log in directly as a Call Center agent. Sun Ray Server – Desktop & Telephony Integration Mgmt Integrated single sign-on enhances employee productivity Sunray Unified IP Client by Mitel

18 Mitel Managed Services  Differentiated offer addressing a business’s total cost of ownership  Merges business applications, services and support to address unique business requirements  Provides end-to-end business communications services and solutions from a single vendor  Ability to add and adapt to emerging technologies  Strategically connects financial and application objectives in a long term service and support relationship “ ….. line of professional, managed, network and voice services is a true point of differentiation for the company. With them, it has been able to supplement systems sales with higher-margin services, and to present customers with a single source of telephony systems and services without requiring them to lock into long-term investments in technology. — Current Analysis ”

19 43 million users Disruption will Continue….. Enterprise MashUp Mascot

20 Summary  Unified Communications is not a product –A series of building blocks –Must meet the needs of the individual or group  Each element must add value to a specific business need  The industry move to a software centricity will allow customization  Vendors need to offer different deployment models  The move to Unified Communications is inevitable

Thanks…………