WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999, London.

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Presentation transcript:

WAP conference Stuart Newstead Head of Commercial Development, Data Services BT Cellnet 02 Nov 1999, London

Mobile - the big picture tomorrow Internet enabled Seven times faster More mobiles than PCs on Web Mobile Commerce a reality by 2001 Helsinki already at 110% 15m mobile phones

Mobile Internet Bring mobile comms to the Internet –GPRS Bring the Internet to mobile comms –mobile portal Bringing Internet content to the device –WAP,...

GPRS - General Packet Radio System Cct Switched with Spoofing Packet switched (GPRS) GPRS only uses network resource when data is being sent or received

A better mobile information experience More suited to Internet and Intranet worlds Faster More reliable You don’t pay for silence

Mobile portal and ISP -

Who’ll use WAP services? Cross-industry (‘horizontal’) –‘vitals’ when out of the office Industry-specific (‘vertical’) –headline information specific to particular tasks Consumer –headline information of immediate relevance

WAP without GPRS Available now (almost) Content well presented Connect and reconnect Long call setup Slow speed (or hog lots of channels) ‘Follow-on’ clicks become expensive

WAP with GPRS Available soon Content well presented Always connected Fast setup Faster speed ‘Follow-on clicks’ central to the appeal

A new industry is being created Mobile internet fixed data brand

GPRS - when it’s coming Feb 99 - announce Motorola/Cisco summer 99 - lab trials now - network trials early beta trials <1/ commercial launch