Making the most of TripAdvisor for your business Justin Reid, Head of Destination Marketing Europe, Middle East & Africa.

Slides:

Advertisements

Similar presentations

Mobile Marketing Eric Eddings Gluttony NY. The world is moving towards mobile.

Advertisements

Is Social Media right for you? by Social Media Travelers

World’s largest travel site Growing Together: Building your business with the world’s largest travel site Presented by: Melissa Surane Southeast Sales.

Converting Lookers into Bookers in Online Travel DATE ©2012 Expedia. Confidential & proprietary. All rights reserved. ROSA LÓPEZ GARRIDO MARKET MANAGER.

Proposed Web Marketing Solution  Social Media Optimization.

Presented by Christian Becker TripAdvisor: How reviews influence consumer purchases 5/14.

WEB EDITORS MEETING Welcome. GOOGLE ANALYTICS Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's.

REVENUE MANAGEMENT GUIDE © Marin Management, Inc. 1 Online Networking Guide, 1570 MySpace ® A. MySpace ® Introduction Social networking sites, such as.

Executive Summary for Yelp

Presents…. Introduce Yourself Name Your Business What you do What you hope to learn here.

Online Marketing Case Study: Diefenbunker. About me Eric Espig, Programs & PR Manager for the Diefenbunker since 09/2009 Ottawa Native Graphic/Exhibit.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

A Closer Look at the Mobile Advertising Market in the Middle East

Marketing Your Business Through Social Media. FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social.

The world’s largest travel site 50 Million Reasons to Get Involved Making the Most of Your TripAdvisor ® Presence Séverine Philardeau, Vice-President Partnerships.

Introduction Position your online or offline business Quickly and safely grow a huge army of potential clients Productively interact with your new and.

1 Get Personal Sanjay Vakil, PhD. 2 Overview Intro to TripAdvisor Intro to Instant Personalization The Rollercoaster + Three equations.

Hospitality Assured & Tourism Presentation Friday 20 November 2009 Riddell Graham, Director of Strategic Partnerships Hospitality Assured Forum.

Advanced Web Metrics with Google Analytics 3 rd ed.

Airbnb.com Find a Place to Stay Rent from people in 25,693 cities and 192 countries. Team- 4: Sanjay Jasuja | Sarika Prasad | Sridhar Sarnobat | Bhavani.

Maintaining Your Reputation Online Jim Brody June 23, 2010.

Reputation 2.0 RTReview – your guest review management tool.

Cliff Tillery– Digital Marketing Consultant  A picture is worth a thousand words  Which makes a video priceless for your business  All social media.

WEB ANALYTICS ECOMMERCE SOCIAL MEDIA SEARCH ENGINE OPTIMIZATIO PAY PER CLICK MANAGEMENT EFFECTIVE WEBSITE COPY.

H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.

Facebook Strategies That Produce Results October 5, 2011.

How YouTube Can Grow Your Business. YouTube is not only the second largest search engine in the world, but it also has over a billion unique, worldwide.

Airbnb.com Find a Place to Stay Team- 4: Sanjay Kumar | Sarika Prasad | Sridhar Sarnobat | Bhavani Yella.

Advertising Solutions Idaho Tourism Co-Op Partners FY’16.

“ ”ing Facts Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of.

Monday, October 26, 2015 How hoteliers can interact with TripAdvisor sites… and WIN ! Presented by Guillaume Thevenot, Hotel Trade Relations, EMEA.

Jaguar XF Luxury Sedan - Build Awareness When car manufacturer Jaguar launched their new XF luxury sedan in the US market, they decided to do it with a.

Training course “Stay Tuned Online” Djakovo, Croatia of September 2015 #StayTunedOnline

1 Business Listings - A click away from converting lookers to paying guests.

Is Your E-commerce Site Losing Customers? Sharon Taylor.

 Termlancer The meeting place for Nigerian business professionals and customers.

+ = ? Fancy a castle tonight? Or an igloo?. (Video) Note: this slide will be removed.

HOW TO DOMINATE TWITTER Communicating with 140 Characters..

1876 Canterbury Drive, Las Vegas, NV Book New Customers with Online Global Marketplace.

10 Years Old! Average User has more than 200 Facebook friends.

1 Best Managers on the Net® Building A Successful Business Using The Internet Session 7 Build Free Traffic from a Variety of Sources SiteSell Education.

E-commerce Marketing & Advertising

Content Marketing in Travel Industry. Today’s Workshop 1.What is Content Marketing 2.Steps to Creating Your Strategy 3.Generating Content Ideas 4.Working.

IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation. About this deck.

Wednesday, June 08, 2016 How hotels can benefit from consumer reviews Presented by Guillaume Thevenot, Hotel Trade Relations, EMEA.

Visit Herts 03 December Visit Herts Go To Places Who are we?

Look, Book, Share: The Changing Landscape May 2016.

Tourism Fest in the West Digital Future Michael Hauser, Tourism Victoria February 2014.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

Web Analytics Fundamentals Presented by Tejaswi, Chandrika, Sunil.

TripAdvisor, Namibia and Making the Most of Your Online Reputation.

Components of a Successful Online Marketing

BY: Deema Almunajem Natalie Nicholson

Online marketing 4. ONLINE BOOKING PLATFORMS FOR TOURISM SECTOR

Yatra is one of the leading online travel companies in India and committed to our mission of “creating happy travelers.” Since their inception in 2006,

What is Content Marketing?

Metasearch: key actors in tourism

Know your Market to Grow your Market Cyberspace - India

The Industry – The Association

Audience Ads Greece.

Introduction Position your online or offline business

Video Marketing Jessica Stoddard.

Online Reputation Management

Dexterity Dexterity Solution Airbnb Clone Script - Airbnb Script | Airbnb Clone - Rental Booking Script - Tripping Script.

Overview The promotion of products or brands via Digital media Digital Media  Search Engine Marketing Search Engine Marketing  Social Media Marketing.

I-net Solution Restaurant Online Ordering Script | Restaurant Booking script | Restaurant online ordering system PHP| PHP Restaurant Menu Script.

Getting the Most out of TripAdvisor

Social Media Marketing Strategy Template

Presentation transcript:

Making the most of TripAdvisor for your business Justin Reid, Head of Destination Marketing Europe, Middle East & Africa

o Overview of TripAdvisor o How is Scotland performing? o “Year of food and drink” o 5 tips for the smart business on TripAdvisor

OVERVIEW OF TRIPADVISOR

TripAdvisor Reach The World’s Largest Travel Site 45 Domains in 26 Languages

TripAdvisor Reach Source: Google Analytics, average monthly unique users, Q3 2014; does not include traffic to daodao.com user contributions every minute businesses listed million Million Destinations are on the site thousand * Unique monthly visitors

TripAdvisor Reach Average rating of global reviews million Downloads of our apps – 28 Times per Minute million Traveller photos submitted million reviews and opinions are live on our site

TripAdvisor Reach attractions million Vacation rentals thousand Hotels, B&Bs and speciality lodgings thousand restaurants thousand

Source: TripAdvisor internal session data Destination Views By Device Type 8

SCOTLAND ON TRIPADVISOR

Who’s interested ? The lookers…

Within Scotland vs Rest of UK

Who’s interested ?

Who’s actually coming?

Who’s actually booking? The bookers…

Who is the most loyal of your target audiences?

Who is the least convinced of your target audiences?

GLOBAL OUTLOOK TOWARDS “FOOD” AS A DETERMINING FACTOR FOR A DESTINATION

FOOD (& DRINK) AS A HOOK

Study of 200 destinations by UNWTO UNWTO Global Report on Food Tourism …88% of destinations considered gastronomy as a strategic element in defining the brand and image of their destinatio n

Restaurants in Las Vegas… …account for $3.1 billion in revenue in 2014 …or 14.1% of the county’s GDP

HOW IS SCOTLAND PERFORMING ON TRIPADVISOR FOR FOOD

Number of reviews for Scotland Restaurants

Average score for reviews of Edinburgh Restaurants

SO WHAT SHOULD A SMART BUSINESS BE DOING ON TRIPADVISOR?

1. Make sure your business is registered on TripAdvisor and use it

Find Your Listing TripAdvisor - The World’s Largest Travel Site

Manage Your Listing TripAdvisor - The World’s Largest Travel Site Free to use Tools

Review Express – Generate More Reviews TripAdvisor - The World’s Largest Travel Site o Engage with guests after they have stayed to encourage valuable feedback for your business o Use customizable templates to easily recent guests o Use campaign dashboard to monitor incoming reviews and optimize campaigns o It’s FREE!

2. A picture really is worth a thousands words…

3. Do reply to comments

4. A bad review isn’t WRONG… …it’s free customer research

If you are getting reviews like this…

5. Be visible about your TripAdvisor profile …Online and offline

People look for security

Owners look for feedback

Thank you & any questions?