Group 6 Member ： 蘇冠穎 程弘棋 劉庭妤 Final Presentation Professor : 黃光渠

Strategy 1 Strategy 2 QSPM Contents

Strategy in India

India high chance for growth third largest GDP Vodafone in India

Bharti Airtel Hutchison Essar 5.6% $11.1billion HOW VODAFONE ENTERED INDIA?

Bharti Airtel 29.92% Vodafone 23.89% Idea Cellular 15.09% Competition in Indian Market

geographical segment rural part of India Segmentation Targeting Positioning demographical segment middle and low income group target customersprepaid service excellent channel of distribution Zoo Zoos STP Strategy

Vodafone India revenue

Vodafone’s success in European SMB Communications

Skype Punishes Carriers on International Voice

voic integrated with push across mobile devices, fixed phones, and VoIP softphones OneNet single numbers for both fixed and mobile telephone advanced call management multi-ring and hunt groups a single bill and central account management

Desk phones, mobiles and voic are all connected - even across different offices Hunt groups allow teams of people to answer each other’s calls when business is busy Auto attendant lets customers select a relevant department for their enquiry 1.Simplify communication 2.Simplify management 3.Simplify everything Predictable and simple - all costs are on one bill It's easy to get set up - we'll install the whole system for you Changes can be easily made through a user-friendly online portal Your employees will be able to work flexibly, taking any incoming calls or messages, wherever they’re working Keep your existing telephone numbers and we'll transfer them over, so you won't be disrupted by the changes Your account manager will regularly review your business requirements Feel the benefits across your business

QSPM

S3 High brand visibility + O1 Increasing demand for mobile services in = emerging markets S3O1 With high brand visibility, We can promote 3G service in emerging market. S1 Wide network coverage S2 + Large customer base T3 New competitors (low or no-capital = operators) S1S2T3 We can offer preferential plans, like free SMS and Unlimited calling to other wireless customers with Mobile to Mobile, to compete with new rivals. Strategies

Key factors S1 ： Provide 3G service in emerging markets. S2 ： We can offer preferential plan to compete with new rivals. Key External FactorsweightASTASASTAS Increasing demand for mobile services in emerging markets. Growing demand for high speed data. New competitors. Global economic depression. Markey saturation in developed countries Key Internal Factors Wide network coverage Large customer base Declined revenue Declined liquidity High brand visibility Total TAS QSPM

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