The Art of Persuasion Key to Effective Communication www.learntoloveenglish.com Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved.

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The Art of Persuasion Key to Effective Communication Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

What is persuasion? persuasion noun (CHANGING IDEAS) the action of persuading someone or of being persuaded:actionpersuadingpersuaded It took a lot of persuasion to convince the committee of the advantages of the new plan.convincecommitteeadvantagesplan She will help you - she just needs a bit of gentle persuasion.helpneedsbitgentle The occasion will be a test of the senator's powers of persuasion (= his ability to persuade people).occasiontestpowersabilitypersuadepeople What words can you think of related to persuasion? Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

What are some situations in which you’ve had to persuade people? What are some techniques you can think of to persuade people? Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

While you’re reading the article answer the following question: What was the goal of the writer in the shop? Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Comprehension Questions Why did the writer expect to have difficulty when asking for her money back? What arguments did the writer use to persuade the cashier to give her a refund? What are some examples of when persuasion is used? When does persuasion work best? Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Synonyms Match the following synonyms from the article a) less than pleased (adj.)1. convince b) disdain (adj.)2. possible c) refund (verb or noun)3. reimbursement d) assure (verb)4. unsatisfied e) ultimately (adv.)5. finally f) persuade (verb)6. confident g) unsnarl (verb)7. resolve h) potential (adj.)8. proof i) logic (noun)9. relieve doubt j) evidence (noun)10. contempt k) assertive (adj.)11. rationale Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Returning faulty goods You bought some berries from a supermarket but they went mouldy after a day. You didn't have time to return them until 5 days later. Convince the cashier to give you a full refund. Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Quality Assurance Your company is new on the international market. How do I know that you will give me the service I need? Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Asking for a pay rise You have had a very successful year at work and feel like you deserve a pay rise. Talk to your boss and convince him/her of why you deserve a pay rise. Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

More money for marketing You have been working on a project which you feel would benefit from more money for marketing. Persuade your boss that the project is important enough for extra funding. Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Persuade your friend/family/husband/wife to try a new vacation spot You have 2 weeks holiday in the summer to book. You always end up going to the same place but this year you want to try somewhere different. Persuade the people you’re going on holiday with the benefits of trying somewhere new. Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved

Introducing flexi-time You think that your company should introduce flexi-time. Prepare some reasons to persuade your company that it’s a good idea. Copyright ©2015 Fiona Anne Ritchie, All Rights Reserved