Development of a marketing plan to attract foreign investments to the company Performed by: Alina Chernaya IE-09-01 Scientific supervisor: Cand. Sc.(Economics),

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Presentation transcript:

Development of a marketing plan to attract foreign investments to the company Performed by: Alina Chernaya IE Scientific supervisor: Cand. Sc.(Economics), Associate Prof. Diadko I. A. Language consultant: Cand. Sc. (Pedagogy), Associate Professor Miasoid G.I. Dnipropetrovs'k Alfred Nobel University Department of International Economy and Economic Theory

Contents Section 1. Theoretical basis for development of a marketing plan to attract foreign investment to the enterprise Section 2. Evaluation of economic performance of LLC "LAN" and analysis of the existing marketing plan Section 3. Ways of improving a marketing plan to attract foreign investment in LLC "LVS"

Subject, object, goals, objectives of the diploma project A subject of diploma work is developing a marketing plan to attract foreign investment to the company. An object of research is LLS “LVS”. The goals are: creation of projects for foreign investments. Tasks: abstract analysis of the basic theoretical concepts of marketing strategies; analysis of the current state of the enterprise; analysis of the investment climate in Ukraine and the furniture market of Ukraine; analysis of the competitive environment of the company; development of investment projects and recommendations for increasing the flow of investments to the company.

Basic theoretical states Investment is the amount of money invested in financial instruments or investment real assets that can generate income to its owner in this form. Foreign direct investment is foreign investment, the size of more than 10 percent of the share capital, giving the concerned party the right to participate in enterprise management. Marketing plan is a document which sets out the basic goals of marketing and ways to achieve them. The plan contains a set of measures needed to achieve the goals, their content, resourcing, and the scope, methods, sequence and timing of various kinds.

LLC “LVS” Ukrainian-American company "LVS" entered the furniture market in May It is a large-scale production of upholstered furniture in combination with a developed distribution network. Distribution policy is divided into three areas: own shops, dealer network and creation of a salon franchisee network.

SWOT-analysis of LLC “LVS” Strengths:Opportunities: 1.Recognizable brand 2.Qualified staff 3.Assortment line 4.Geography of the business 5.Production capacity 6.Net sales structure 7.Quality of products 8.Service (Retail) 1.Dealer network development, development of new markets (export) 2.Development of the company price range offers 3.Developing the company marketing component 4.Setting up the systems in the enterprise 5.Introduction of new technologies into production Weaknesses:Threats: 1. Financial motivation 2. Sharp seasonal fluctuations in sales 3. Pricing 4. The minimum package of franchisee support. No single format of franchisee interior 5. Executive discipline 6. Lack of communication between services 1. Unstable labor market 2. Unstable economic and political situation 3. Taxation 4. Legal factors 5. Falling real estate market 6. High interest rates on mortgage loans

Offers The first project is investment into human capital. CFOs will be learned to redistribute financial flows between the brahcnes, thereby reducing the need to attract loan funds by the help of training. Calculation of the rate of "return on investment“(ROI): ROI = (Increase revenue - Cost of training) Cost of training

Offers Staff Training Recommendations have two alternatives: Teach staff of the department the finance and economic methods of budgeting activity; Learn management techniques of active sales (sales funnel).

Offers Another project is a realization of an online store. Need to develop a conceptual site that meets the demanding consumer: stylish design, corresponding TM “LVS", available visual information, the simplicity and ease of perception in order to work with existing products.

Calculation of economic efficiency Fin. res.JulyAugustSept.Oct.Nov.Dec.In all Sales volume Gross profit Costs Profit Investment into online store will be returned after 4 month.

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