Unit Public Affairs Representative Training Course Header Title 4/24/2017 Unit Public Affairs Representative Training Course Presented by GSDF Headquarters Public Affairs Office CPT J. Craig

Header Title 4/24/2017 Objective Sir, the purpose of my brief this morning. To train and prepare individuals in each GSDF unit in the areas of release of public information, community relations, to improve communications between GSDF brigade commanders and the communities in which they exist, and to improve internal communications between brigades and units within the GSDF itself. CPT J. Craig

Header Title 4/24/2017 Sir, the purpose of my brief this morning. “You must remember that whether you wear one stripe or six, one bar or silver eagles you automatically become an ‘Army spokesman’ when you are approached by the press.” - U.S. Continental Army Command memo to advisers in Vietnam. The Military and the Media, William M. Hammond, 1988 CPT J. Craig

Course Outline UPAR Duties Media Relations Unit Publicity Photography Header Title 4/24/2017 Course Outline UPAR Duties Media Relations Unit Publicity Photography Reporting & Writing Internal Communications Community Relations Q & A CPT J. Craig

UPAR Duties Event Coverage Header Title 4/24/2017 UPAR Duties Event Coverage Field Exercises Change of Command Community Missions Notify HDQ PAO of upcoming exercises & missions Collaborate with PA entities at Guard & other organizations Establish ROE with the OIC when covering events CPT J. Craig

Media Relations Try to coordinate event coverage with local media Header Title 4/24/2017 Media Relations Try to coordinate event coverage with local media Be direct, polite, & accurate Maintain situational & informational security “No comment” Avoid political statements CPT J. Craig

Unit Publicity Compile list of local media contacts Header Title 4/24/2017 Unit Publicity Compile list of local media contacts Create & send news releases in advance of an event or exercise Coordinate news releases with your commander & mission OIC Copy HDQ PAO on local news coverage Share write-ups & photos with HDQ PAO CPT J. Craig

Photography Take MANY Photos Hold Camera Still Header Title 4/24/2017 Photography Take MANY Photos Hold Camera Still Don't Stand Too Far Away Avoid Shooting into the Sun Watch Your Foreground and Background “Safety check” subjects Fill the Frame Illustrate the story you are telling CPT J. Craig

Reporting & Writing Article Basics Header Title 4/24/2017 Reporting & Writing Article Basics Who? What? When? Where? Quotes from non-GSDF mission participants (Guard, police, GEMA) K.I.S.S. CPT J. Craig

Internal Communications Header Title 4/24/2017 Internal Communications UPARs should be copied on: Warning Orders AARs Other unit activities UPARs to copy HDQ PAO on all of the above Keep an up-to-date contact list of brigade & unit leaders and HDQ PAO staff Create a simple newsletter for your own brigade/unit, share with family & friends CPT J. Craig

Community Relations Organize a Speaker’s Bureau Open House events Header Title 4/24/2017 Community Relations Organize a Speaker’s Bureau Open House events Compile contact lists for local school, church, government, and charitable organizations Coordinate activities with these civic organizations whenever feasible Coordinate with GSDF Recruiting CPT J. Craig

Questions and (possibly) Answers Header Title 4/24/2017 Questions and (possibly) Answers CPT J. Craig

Header Title 4/24/2017 “Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms.” - Alan Harrington, advertising executive Life in the Crystal Palace, 1959 CPT J. Craig