Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies.

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Presentation transcript:

Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies

Image courtesy of Firaxis Games

Ohai2Unity!

How did they sell?

Typical Game Sales Curve

Asset Store Sales * Income per month on the left, month on the bottom

2 Packages,17.5 Months Gross Earnings $28,945 USD Net Income (after Asset Store’s 30% cut) $20, USD Average Monthly Income $1145 USD … just from those two packages. Not too bad.

Asset Store Obviously smaller market saturation

Asset Store Obviously smaller market saturation Much longer time investment

Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers

Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers New customers every day

Success on the Asset Store Skill

Success on the Asset Store Skill Commitment

Success on the Asset Store Skill Commitment Communication

Success on the Asset Store Skill Commitment Communication Documentation

Success on the Asset Store Skill Commitment Communication Documentation Accessibility

Success on the Asset Store Skill Commitment Communication Documentation Accessibility Presentation

Secret Weapon 1.Make great stuff 2.Put it on the Asset Store 3.Profit?

Secret Weapon 1.Make great stuff 2.Use it! 3.Put it on the Asset Store 4.Profit!

Flashback

Piracy Threat?

Piracy FREE ADVERTISING!

Piracy Free advertising!

Piracy Free advertising! Profit!

Piracy Free advertising! Profit! Response Restrictions?

Piracy Free advertising! Profit! Response Restrictions? No. Rewards!

Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates

Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support

Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support Extra content

Pricing & Profit How much to charge for your work of art?

Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective

Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount

Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $20 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title

Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $25 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title $95 – Absolute maximum

Inside Scoop So what can you expect to earn?

Inside Scoop So what can you expect to earn? Fog of War: …

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: …

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: …

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: …

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year Total: $81,435

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: … Total: $81,435

Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: $432,445 per year Total: $513,880

Conclusion It’s your move.