Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies
Image courtesy of Firaxis Games
Ohai2Unity!
How did they sell?
Typical Game Sales Curve
Asset Store Sales * Income per month on the left, month on the bottom
2 Packages,17.5 Months Gross Earnings $28,945 USD Net Income (after Asset Store’s 30% cut) $20, USD Average Monthly Income $1145 USD … just from those two packages. Not too bad.
Asset Store Obviously smaller market saturation
Asset Store Obviously smaller market saturation Much longer time investment
Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers
Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers New customers every day
Success on the Asset Store Skill
Success on the Asset Store Skill Commitment
Success on the Asset Store Skill Commitment Communication
Success on the Asset Store Skill Commitment Communication Documentation
Success on the Asset Store Skill Commitment Communication Documentation Accessibility
Success on the Asset Store Skill Commitment Communication Documentation Accessibility Presentation
Secret Weapon 1.Make great stuff 2.Put it on the Asset Store 3.Profit?
Secret Weapon 1.Make great stuff 2.Use it! 3.Put it on the Asset Store 4.Profit!
Flashback
Piracy Threat?
Piracy FREE ADVERTISING!
Piracy Free advertising!
Piracy Free advertising! Profit!
Piracy Free advertising! Profit! Response Restrictions?
Piracy Free advertising! Profit! Response Restrictions? No. Rewards!
Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates
Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support
Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support Extra content
Pricing & Profit How much to charge for your work of art?
Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective
Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount
Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $20 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title
Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $25 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title $95 – Absolute maximum
Inside Scoop So what can you expect to earn?
Inside Scoop So what can you expect to earn? Fog of War: …
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: …
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: …
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: …
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year Total: $81,435
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: … Total: $81,435
Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: $432,445 per year Total: $513,880
Conclusion It’s your move.