Media Propaganda & Persuasion Throughout History By Angie Hillman

Do media presentations impact the way we think and live our lives? Essential Question

In other words…Do these advertisements make us….  buy things we do not need?  spend money we do not have?  set different goals for ourselves?  w ant items others have?  buy things we do not need?  spend money we do not have?  set different goals for ourselves?  w ant items others have?

Unit Question What influences you when you buy something?  peer pressure  advertisements  color  cost  name brand  comfort What influences you when you buy something?  peer pressure  advertisements  color  cost  name brand  comfort

Unit Question Do you believe everything that you are told or do you go with your gut on things? Do you believe everything that you are told or do you go with your gut on things?

KWL Chart on Media Propaganda K= What do we already know? W=What do we want to know? L=What did we learn?

Think-Pair-Share What do you think the following terms mean? What do they have to do with advertising?  Glittering Generalities  Name Calling  Testimonial  Plain Folks  Bandwagon  Transfer  Rewards  Glittering Generalities  Name Calling  Testimonial  Plain Folks  Bandwagon  Transfer  Rewards

Glittering Generalities  Definition- uses glowing POSITIVE WORDS such as “new,” “exciting,” “wonderful.”  Problem-the glittering words really don’t tell us anything about the product.  Example-Honda CR-V  Definition- uses glowing POSITIVE WORDS such as “new,” “exciting,” “wonderful.”  Problem-the glittering words really don’t tell us anything about the product.  Example-Honda CR-V

Name Calling  Definition-is calling the competitor BAD NAMES.  Problem-the ad denigrates the other product without telling positive things about the supported product.  Examples-”Tide is better than all of the other detergents.” /Altell commercials  Definition-is calling the competitor BAD NAMES.  Problem-the ad denigrates the other product without telling positive things about the supported product.  Examples-”Tide is better than all of the other detergents.” /Altell commercials

Card Stacking  Definition-lists numerous REASONS why the product is good.  Problem-some of the reasons given may be small ones  Positive-this ad usually tends to provide more information than ads with other types of propaganda  Exampls-”Tide is great for five reasons.” / ShamWoW  Definition-lists numerous REASONS why the product is good.  Problem-some of the reasons given may be small ones  Positive-this ad usually tends to provide more information than ads with other types of propaganda  Exampls-”Tide is great for five reasons.” / ShamWoW

Testimonial  Definition-uses some person to TESTIFY THE WORTH OF THE PRODUCT.  Problem-the person may not actually use the product. Even if the person uses the product, why should we buy a product just become a famous football player endorses it?  Example-endorsement by a movie star or sports hero/Proactive  Definition-uses some person to TESTIFY THE WORTH OF THE PRODUCT.  Problem-the person may not actually use the product. Even if the person uses the product, why should we buy a product just become a famous football player endorses it?  Example-endorsement by a movie star or sports hero/Proactive

Plain Folks  Definition-uses common, ORDINARY PEOPLE to sell a product. It says that you share this problem with others.  Problem-just because a politician dresses like the people he/she is around, the person really hasn’t changed.  Example-Dove products  Definition-uses common, ORDINARY PEOPLE to sell a product. It says that you share this problem with others.  Problem-just because a politician dresses like the people he/she is around, the person really hasn’t changed.  Example-Dove products

Bandwagon  Definition-states that because a LARGE NUMBER OF PEOPLE USE THE PRODUCT, you should jump on the bandwagon, too.  Problem-just because more people do something doesn’t always make it good.  Example-maybe a lot of people went to the movie, but few enjoyed it/Crest  Definition-states that because a LARGE NUMBER OF PEOPLE USE THE PRODUCT, you should jump on the bandwagon, too.  Problem-just because more people do something doesn’t always make it good.  Example-maybe a lot of people went to the movie, but few enjoyed it/Crest

Transfer  Definition-persuades you to buy a product for the WRONG REASONS.  Problem-the customer is buying the gimmick and not the real product.  Examples-you buy cereal to get the free toy inside.  Definition-persuades you to buy a product for the WRONG REASONS.  Problem-the customer is buying the gimmick and not the real product.  Examples-you buy cereal to get the free toy inside.

Rewards  Definition-a product that you want to buy but you get a BONUS anyway.  Problem-  Example-you buy a car and get a free year’s supply of gas.  Definition-a product that you want to buy but you get a BONUS anyway.  Problem-  Example-you buy a car and get a free year’s supply of gas.

Fact vs. Opinion  Fact-something that can be proven  Example-We live in Cottonwood, AZ.  Fact-something that can be proven  Example-We live in Cottonwood, AZ.  Opinion-something that you think or have an emotion about  Example-I don’t like meatloaf.

Primary vs. Secondary Sources  Primary Source- original sources that provide firsthand information  Examples-visiting a grocery store, interviewing an expert, or talking to a person who actually saw an event take place  Primary Source- original sources that provide firsthand information  Examples-visiting a grocery store, interviewing an expert, or talking to a person who actually saw an event take place  Secondary Source- contain information that has been gathered from someone else  Examples-most nonfiction books, newspapers, magazines, and websites

Ticket Out: Note Card Response What do you still need CLARIFIED? What do you PREDICT will be the most interesting part of this unit? What QUESTION do you still have? SUMMARIZE the most important concept that you learned today?