Section 2.12
Industry Risk Market Risk Product Risk Financial Risk Management/Decision Risk Career Risk Emotional Risk
Complex industry Over-served industry Failing industry Difficult suppliers Example: Food industry (stable) Technology (changing)
Competition Ineffectiveness of marketing model Slow market acceptance Inflation Is there enough demand for the product you are offering at the price you have set?
Difficulties in transforming idea into a market-ready product. Flaws in the product Laws/restrictions
Loss of capital Uncertain income Inflation Economic Downturn Changes in interest rates Higher costs Bankruptcy
Unemployment Business Failure Loss of benefits
Marital strain Family Problems Stress and fear
Identify your idea for a business. Analyze your motives for wanting to start a new business. Identify your personal characteristics/traits. Evaluate the market for your product or service. Determine your financial needs. Prepare a business plan. Assemble a team of experts to assist you. Implement the business plan. Never stop learning and asking questions.