Business Awareness โดย คุณสุภาพร ภคสิริกุล (อ๊อบ) (Chief Representative) Sourcebynet Pte.Ltd. 1.

Slides:



Advertisements
Similar presentations
Basic Negotiating Skills
Advertisements

Marketing for SMEs How to guide SMEs marketing efforts?
2.03 Product Mix.
5 P’s.
The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product,
Marketing “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create.
Principles of Marketing Lecture-40. Summary of Lecture-39.
Managing New Product Development Chapter 7 MAR 331.
An Overview of Strategic Marketing
Today I will: Learn the role value plays in pricing decisions So I can: Explain the goal of pricing I will know I’m successful when: I see the value of.
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.
10 Marketing 10-1 Marketing Basics
3-D Print Applications in Product Development Fairfield University Conference
1 Project: Product Development-Haggis By the end of year 2005, the new products will be offer: Existing Products Traditional Haggis Americanized Haggis.
Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.
Evolution of IMC, Advertising Industry and Its Main Players Lecture 1.
19 September, 2005Integrative Project in Modern Production Methods, IE285e 1 Integrative Project in Modern Production Methods (IE285e) Lecture #4 19 September,
Marketing in Today’s World
BA 101 Introduction to Business Chapters Marketing Function.
Marketing Mix Price Product PlacePromotion Image of the ProductPackaging.
ENTREPRENEURSHIP Lecture No: 26 BY CH. SHAHZAD ANSAR.
Products & Services for Consumers
1 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part One Understanding And Managing Marketing Strategies.
Part One Marketing Strategy and Customer Relationships 1 An Overview of Strategic Marketing.
The Main Idea To sell. The Main Idea To sell The Basics of Marketing To market a product successfully,
Marketing Marketing Basics
Marketing in Today’s World
Marketing CHAPTER Marketing Basics
The Marketing Plan Business Organization and Management Chapter 10.
Partnership Plus™ Program AFC Distributor Strategy 2004 Return to AFCOnline.com.
Chapter 1 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning 1 An Overview of Marketing Prepared by Deborah Baker Texas.
CE 726 STRATEGIC CAPABILITY. ASSESSMENT OF STRATEGIC CAPABILITY.
1 Copyright ©2009 by Cengage Learning Inc. All rights reserved Designed by Eric Brengle B-books, Ltd. CHAPTER 14 Prepared by Amit Shah Frostburg State.
Choosing Measures of Performance: Translating Strategy into Action v Why do we measure? 3Clarify and translate vision and strategy 3Communicate and link.
Manufacturing Advisory Service South-West Jon Hurrell.
ICT FOR SMEs Improving Productivity Application of ICT in Production and Marketing Presented by : Hebron Mwakalinga Business Information Services December.
Sales Management 14 Cost Analysis. Full Cost Approach ( a.k.a. Net Profit) Sales Less: Cost of _________Sold Equal: Gross _________ Less: Operating Expenses.
Functions of Marketing
Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.
Defining markets and marketing environment Adapting to the new market economy.
Developing a Marketing Plan Unit 3.  The 5 P’s (formerly “the 4 P’s”)  Product  Place  Price  Promotion  People The Marketing Mix.
Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.
Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.
Chapter 13 Marketing in Today’s World pp
The 4 P’s of Marketing. Product A tangible object or a service provided to customers. Market research Gather information Record information Analyze information.
Public/Citizen Relations Steven Hansen, PE Director of Public Works - Liberty, MO KC Public Works Institute October 28, 2015.
Cost Estimating and Budgeting. Cost Estimating Initial Cost Estimate Initial Cost Estimate Underestimates are Initially a Big Problem Underestimates are.
Idea generation, product design & detail engineering Market research and marketing analysis. Two parallel paths involved :
 My business  What I do  My unique selling point.
1. Marketing Objectives Relate to Sales Market Share Growth Profit 2. Marketing Plan Four Strategies 1. Product 2. Place 3. Price 4. Promotion Marketing.
Marketing Unit - I. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value.
1 The Marketing Mix Final Quiz Note: This is my Main Menu of my presentation, click on each topic below for more information. First, review the “Marketing.
CHAPTER 13 MARKETING in TODAY’S WORLD The Basics of Marketing Market A market is a group of customers who share common wants and needs, and who have.
Marketing Winter THE MARKETING MIX Session 6 Tuesday, April
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
ENTREPRENEURSHIP SABIR MALIK LECTURE 07. The Marketing Plan.
Chapter 17 Cost-Volume-Profit Analysis
Product.
Click here to advance to the next slide.
12 Setting Product Strategy
MGT301 Principles of Marketing
MARKETING MIX Product People Price Process Promotion Physical Place
أهداف المحاضرة مراجعة المفاهيم والعلاقات الأساسية لتحليل العلاقة بين التكاليف والحجم والربح. بناء نموذج لتحليل التعادل في حالة وجود منتج وحيد. بناء نموذج.
12 Setting Product Strategy
The Marketing Mix Promotion
التدريب الرياضى إعداد الدكتور طارق صلاح.
Ch. 13 Marketing in Today’s World
CHAPTER 1 World of Marketing: Creating and Delivering Value
Chapter Nine New-Product Development and Product Life-Cycle Strategies.
Marketing Your Product/Service
Presentation transcript:

Business Awareness โดย คุณสุภาพร ภคสิริกุล (อ๊อบ) (Chief Representative) Sourcebynet Pte.Ltd. 1

THE BUSINESS AWARENESS PriceDeliveryQualityR&D Relationship 2

Price validity Price validity Price condition Price condition (MOQ, mix color, container mix etc..) 3 THE BUSINESS AWARENESS :- PRICE

On time delivery On time delivery Shipment delayed problem Shipment delayed problem Range mixing concern Range mixing concern 4 THE BUSINESS AWARENESS :- DELIVERY

QUALITY Product Quality Quality warranty period Spare part policyClaim Total expense claim ( Goods, freight, opportunity lose..) Complain Image 5 THE BUSINESS SUSTAINABLE :- QUALITY

THE BUSINESS AWARENESS R&D THE BUSINESS AWARENESS :- R&D New Idea New Idea New Design New Design New Material New Material 6 OEMODMOBM

THE BUSINESS AWARENESS :- RELATIONSHIP Connection Connection Honest Honest Communication Communication 7

COST MANAGEMENT IndirectDirect 8

1. Increase container load - Packaging - Packaging - Product design - Product design 2. Increase order volume 3. Reduce order lead time 4. Ladder step price 5. Container mix 9 COST MANAGEMENT Indirect

Direct Material cost Production cost Operation cost Waste cost - Product orientation - Product training – Material knowledge - Production knowledge - Marketing knowledge 10

HOW TO :- Cost calculation method Cost calculation method Quality system ?? Quality system ?? Actual activity cost information and record Actual activity cost information and record ABC base costing ( Activity base costing) ABC base costing ( Activity base costing) Outsource strategy Outsource strategy 11

12 Cost structure Material Packaging Production Total Operation + profit Total100