ShopperScape ® Snapshot Spring Spending Headwinds May 2013

© Kantar Retail Updating Wardrobe for Myself Updating Wardrobe for Kids* Home Improvement Projects Gardening/Landscaping Plans for Spending this Spring Compared with Last Year *Among shoppers with children 18 or younger in the household Arrows indicate significant change from 2012 (95% confidence level). Source: Kantar Retail ShopperScape ® March 2013

© Kantar Retail Updating Wardrobe for Myself Updating Wardrobe for Kids* Home Improvement Projects Gardening/Landscaping Plans for Spending this Spring Compared with Last Year, 2013: Haves vs. Have Nots *Among shoppers with children 18 or younger in the household Note: “Have Nots” have an annual household income of less than $60k, “Haves” have an annual household income of $60k+. Boxes indicate significant differences between Haves and Have Nots (95% confidence level) Source: Kantar Retail ShopperScape ® March 2013 Home Have shoppers have strong interest in spring improvement projects. Gardening/landscaping also may be a spring spending bright spot—more Have shoppers plan to spend more than plan to spend less. Apparel Have Not spending intentions outpace Haves—especially for kids’ wardrobes. For children’s clothes, the proportion of Have Nots who plan to spend more outnumbers those who plan to spend less—one of only two categories with this math across both Haves and Have Nots.

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