Zoom on individual donations (2012) Size market segments and SOS Children's Villages market share BE fundraising market for int'l projects estimated at ... M€ SOS Children's Villages with an overall market share of ~...% Breakdown of Belgian fundraising market for international projects (2012) Zoom on individual donations (2012) M€ SOS market share ... M€ ... M€ ... M€ ... M€ ... M€ ... M€ ... M€ ... % ... M€ ... % ... M€ ... % ... M€ ... % SOS market share ...% ...% ...% ...% ...% Sponsorships Sales and services Legacies One-off donations, PO and membership fees Note: PO (Permanent Orders) Source: ......... Please submit the following slides in PDF (filename: university_teamname.pdf) by sending them to StrategyCup@bcg.com. The deadline is Tuesday 18th, 9 AM.

Gifts have been growing at a ...% CAGR for the last 5 years Calculate growth in gifts 2008-2012 Gifts have been growing at a ...% CAGR for the last 5 years M€ +...% ... M€ ... M€ ... M€ ... M€ ... M€ Year-on-year growth ...% ...% ...% ...% Note: Excluding inflation. Gifts are defined as the sum of one-offs, permanent orders, sponsorships and corporate donations. Source: .........

Assess segments' growth potential 1C Assess segments' growth potential Title on growth potential individual donations in general Subtitle on growth potential sponsorships and legacies subsegments Individual donations in general Your view on growth potential in individual donations in general Sponsorships Your view on growth potential in sponsorships Legacies Your view on growth potential in legacies Source: .........

Duo-legacy program in Flanders 2 Analyze two initiatives that SOS is considering launching Title on revenue potential of street marketing and duo legacies for SOS Children's Villages 5-week street marketing campaign in Wallonia and capital region (Brussels) Duo-legacy program in Flanders Total yearly revenue potential: €... Legacies to (legal) partner or children: €... Legacies to other people: €... Agency 1 Agency 2 Out of scope Campaign has a NPV of ... € Total campaign complies (not) with 30% rule Acquisition cost / revenues Y1 ratio of ...% Sponsors recruited by the professional agencies do (not) comply with 30% rule Focus on ......... (segment) Source: .........

Identified three innovative & implementable fundraising ideas 3 Propose three innovative fundraising ideas Identified three innovative & implementable fundraising ideas Idea #1 Idea #2 Idea #3 Description of idea #1 Description of idea #2 Description of idea #3

Optional back-up slide to elaborate on your ideas 3 Propose three innovative fundraising ideas Backup Optional back-up slide to elaborate on your ideas