Using Engaging Networks software to maximise online donations PETA and its international affiliates.

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Presentation transcript:

Using Engaging Networks software to maximise online donations PETA and its international affiliates

Case Study: Global ‘Stop Animal Tests’ Campaign

Elements: Donation Pages s Widgets Social Sharing Search Marketing Conditional Content

Donation Pages: Asking strings Recurring gifts Pre-populating form content Tracking / Source codes Page layouts

Widgets: Taking your website and placing it around the web Action driven for advocacy action or list building Donation Driven for income generation Encouraging supporters to post to their sites / facebook pages

Search Marketing: Google Adwords Blogads

Conditional Content: Creating profiles to better target your populations Sending the right message, to the right people, at the right time

Notable Results: Tracking which segments performed better Setting your goal and making sue you achieve it – recruiting new donors whilst keeping existing donors responding