The Ultimate Best Seller Program “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #3

This Class Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1.) Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1.)

Where is “Copy” Used Opt-in Pages Opt-in Pages Front Page of Your Website Front Page of Your Website Sales Pages Sales Pages content content Sign up Forms Sign up Forms Order Forms Order Forms

The Purpose To get people to take action To get people to take action Sign up Sign up Register Register Order Order Take the next step Take the next step Tell another Tell another Tell many others Tell many others Promote you Promote you Buy Buy

So? On Your Website? Where would you use copy? Where would you use copy?

What Should You Have An Opt in A BIO ProductsServices Special Offers Freebee/Giveaway/Gifts

What SHOULDN’T You Have Boring Material Boring Material Too much detail on the front page Too much detail on the front page Confusion Confusion All text and no images All text and no images Anything that insults or is inappropriate Anything that insults or is inappropriate

Where can you start? With one sales page! With one sales page!

Your Website = a House You can “add on” as you grow You can “add on” as you grow Start with a “Design” Start with a “Design” Build a Foundation Build a Foundation Construct with Quality Construct with Quality

Standalone:

Optin Page:

An “Experts’” Generic Page BIOOPTINMEDIA SERVICESPRODUCTSCONTACT

VERY IMPORTANT! THINK LIKE A CUSTOMER THINK LIKE A CUSTOMER

LET’S LAUNCH

What do you need? A product/service/offering (priced it, set up in shopping cart, ready to sell) A product/service/offering (priced it, set up in shopping cart, ready to sell) An to send to Affiliates to get them on board An to send to Affiliates to get them on board An optin page (if you are having a freebee) OR An optin page (if you are having a freebee) OR A Sales Page A Sales Page An for you and/or Your Affiliates to Send An for you and/or Your Affiliates to Send

Support Materials The Ultimate Best Seller Program Phase 2 Class 3 With Peggy McColl Sample documents Please find included in this document the following: #1. Optin Page for the FREE Webinar #2. Script for the Video for the Optin Page #3. to Acquire Affiliates to Promote Free Webinar #4. The s Peggy will send to her list AND the Affiliates will Send to Their List #5. The Sales Page for the Program

Heading

The Problem

Social Proof

Solves what?

What They’ll “Get”

Plus this * Real VALUE *

The “tools”

Big BONUSES

3 Payment Option

Sense of Urgency

Your Next Steps Start with the outcome in mind Start with the outcome in mind What do you want to create/offer? What do you want to create/offer? What is your revenue model? What is your revenue model? Create a web page / web site OR Create a web page / web site OR Revise your website / revise your web pages Revise your website / revise your web pages Study other “copy” pages and model them Study other “copy” pages and model them

2 Important Things to Remember #1. You get one chance to make a first impression #1. You get one chance to make a first impression #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out s for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers. #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out s for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers.

Next Class – Wed. July 24 th Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy)