Lotteries on Facebook, taking it to the next level Yariv Sarig Director of Sales.

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Presentation transcript:

Lotteries on Facebook, taking it to the next level Yariv Sarig Director of Sales

2 Do you feel that you’re making the most of Facebook?

Did you know? There are 163,071,460 users in the US 45.4% of them are male and 56.6% Female 46% are above 35 and 69.7% are above 25 SocialBakers.com, April 20133

4 What can businesses achieve by using Facebook?

Facebook CEO Mark Zuckerberg says 235 million people are playing games on Facebook each month, proving the platform is a new home for gamers TechCrunch Disrupt, Sep’ A gaming platform

Increase in Casino oriented games TechCrunch Disrupt, Sep’ 20126

20+ US casino’s have already announced their plans to launch social casino games 7

Welcome to the 1 st Instant Game on Facebook 8

Lobby display and features 9 Free play, moving up by gaining points Player information – optional Sharing Mechanics such as Gifts & Leaderboard Monitoring & Analysis tools Fully customizable

Game Display 10

What’s next? App stores Apple app store – iPhone, iPad Google play – Android, Android HD Windows store Additional games Cashword Instant Games Bingo Instant Games Keno Draw Games 11

,505 players in 4 months 12

So, what can a lottery do with this? Engaged in discussion with several European & North American Lotteries to understand how can this help their business Connectivity to loyalty programs Enhancement of the user engagement on the fan page Introducing new games before sending them to the retail stores (feedback) Second chance draw games 13

Industry pioneer of interactive Instants and lottery games with over 8 years of experience Providing the widest, market proven, portfolio of interactive Instant Win and lottery games Cross channel offering Worldwide customer base Serving our network of partners with over 200M tickets and games every month Associate Members of WLA, NASPL, CIBLAE and certified by leading industry laboratories 14 About us…

15 Thank you!!