TIC TAC TOE 1.word-of-mouth advertising 2.an (advertising) account 3.viral marketing 4.a media plan 5.market segmentation 6.comparative-parity method 7.a brief 8.to create a buzz 9.P2P

Course material in the 2nd Progress test ( TOPICS & Skills ) Topics: Entreprenurship: Vision,Mission & Business plan– RB MK15 Company structure – MK 3, RB Management – MK 1 Work and motivation – MK 2, RB Labour relations – RB Recruitment – MK 5, RB Marketing (Products,Marketing,Advertising)- MK11,12,13 Skills: Paragraphing - RB Business correspondence – RB, MK

Types of exercises you can expect: Read the definition/explanation and provide the right term Use the given nouns and verbs to create meaningful sentences Explain the meaning of the following sentences. Match words to create strong word partherships and use the expressions to write a paragraph about a (given) topic Find the odd one out & explain your answer Complete the text by filling in the missing words Fill in the missing prepositions Compare X and Y (paragraph) Discuss advantages and disadvantages of X (paragraph) Group words and expressions according to topics Translate (key terms) into or from Croatian

MAKE MEANINGFUL SENTENCES – CONNECT THE WORDS Eg. DEAN / RUN: Deans run most institutions of higher education entrepreneur - run vision statement - states business plan - be angel investors - invest company founders – require managers – measure human resources – allocate top managers - deal chain of command - run teams – split up employees - report lower levels – take decisions HR department – advertise candidate – apply people – dislike theory x – assume two theories – base on company values - identify companies - claim needs - fill product – satisfy product lines – be brand – distinguish brands – create brand value – come from wholesalers – stock sales representatives - contact marketers – research sales – rise market share - increase advertising - inform advertising – persuade media plan – be P2P network - spread

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? crackpots Richard Branson ingenuity Seiko risk

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? aim purpose sales forecast personnel premises market analysis

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? Objective Hobbies and interests Work experience Computer skills Education References

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? Lower levels Advanced IT systems Keeping control over business Layers of management Delegating decision making

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? Friendly atmosphere Specialization Foreign subsidiary Consequences of downsizings or mergers Consequences of economic downturns or recessions

IN WHAT CONTEXT WERE THE FOLLOWING MENTIONED IN CLASS/MATERIAL? - Production - Marketing - Viral marketing - Finance - Sales - Research and development Cross the odd one out! Explain your choice!

Cross the odd one out Good labour relations Good working conditions Big salary Responsibility Paid holidays And explain your choice!

Cross the odd one out Computer programmer Plumber Teacher Recruitment consultant Clerk And explain your choice!

Cross the odd one out Introduction Decline Maturity Segmentation Growth

Cross the odd one out Price Promotion Product Plan

Revision Paragraphing Weight: ca 5 pts in this PT Elements: –Topic sentence –Logical structure –Use of connectors –Content

Revision: Paragraphing Present arguments for and against Eg. Present arguments for and against working in a small company (MK U 3), concluding with your opinion. Include 3 arguments for and 3 against. E.g. “Size matters. Working in a small company is very different from working in a big company. Firstly,.... because... Furthermore,... Finally.... On the other hand,.... It is also true that... For example... Moreover,.... Nevertheless... To conclude...

Revision: paragraphing Practice comparing (or presenting arguments) e.g.: – managers and entrepreneurs – vision and mission statements – hierarchies and teams – traditional hierarchies and flat hierarchies – functional and matrix structures – management and top management functions – Theory X and Theory Y – satisfiers and motivators – the marketing concept and the selling concept – corporate branding and individual branding – word-of-mouth advertising and viral marketing

Revision: paragraphing Practice describing e.g.: –a company structure –the five functions of management –recruitment procedure –functions of labour / trade unions –the product life cycle –the brand you have an emotional attachment to (and reasons for it) –disadvantages of traditional advertising