Developing social gaming platforms without starting from scratch Oscar Diele - CMO casual connect europe, 8-10 February 2011.

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Presentation transcript:

Developing social gaming platforms without starting from scratch Oscar Diele - CMO casual connect europe, 8-10 February 2011

Founded by two Dutch entrepreneurs

© SPIL GAMES We’re a publisher of gaming platforms …

© SPIL GAMES …and a game developer.

First step into Online Gaming

© SPIL GAMES Social-gaming platforms localized in 19 languages

© SPIL GAMES 130M Unique Visitors

Quite an exciting journey to get there …

We had a good recipe …

© SPIL GAMES

… but we were not engaging our users socially

From casual to Social 1 - Revamping our gaming platforms !

Create a profile!Create an AvatarSave Favorite Games Leave CommentsCreate an Album Activity Feeds Make Friends Awards & High Scores Building a social layer >1000 per hour >250k per week >50 per minute >11M profiles

Monetizing our own platforms

Becoming an open platform for developers

Tap into our API’s Connect your game with our current services (awards, UGC, High scores …) Make your games stickier, more social, more viral, more competitive and easier to monetize games One game / one code / one version : roll our in “one go” to all our sites Get your game promoted towards 130 Mio UV’s NEW

From casual to Social 2 - Expanding our distribution !

Spilgames Gaming platforms Mobile Social networks Android iOS Family Facebook Hyves VZ Netwerken Girls Teens

Social Networks

Mobile

THANK YOU