1 Peroxide Glass & Surface Cleaner. 2 Peroxide Glass & Surface Cleaner Strategic Rationale  Fills a gap in the Ecolab Housekeeping portfolio  Peroxide.

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Presentation transcript:

1 Peroxide Glass & Surface Cleaner

2 Peroxide Glass & Surface Cleaner Strategic Rationale  Fills a gap in the Ecolab Housekeeping portfolio  Peroxide cleaners are prominent in the Education, Government, and Commercial market segments  Opportunity to develop a Peroxide cleaner that works on glass and delivers a positive user experience Simplify the cleaning process-one product on multiple surfaces

3  Three SKUs available at launch (8/1/11)  : Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon)  : Peroxide Glass & Surface Cleaner QC (2/1.3L)  : FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L)  Oasis Pro pack size available in 2012 Peroxide Glass & Surface Cleaner

4  Green Seal TM certified (GS-37)  USDA BioPreferred certified  Product is not registered to sanitize or disinfect  Dilution Range: 1, 2, 4 ounces per gallon  Fragrance: Morning Breeze Peroxide Glass & Surface Cleaner

5  Simplifies the cleaning process – one product and one dilution to effectively clean multiple surfaces  Leaves a streak-free shine on glass and mirrors through the use of peroxide and a plant-based surfactant  Reduces the need to stock multiple products and streamlines the employee training process  Pleasant fragrance and color create a positive user experience  An environmentally responsible cleaning product that is easy to insert into existing Ecolab dispenser Peroxide Glass & Surface Cleaner Key Customer Benefits

6 Competitive Product Comparison Peroxide Glass & Surface Cleaner Competitive Product A Competitive Product B Competitive Product C ColorYellowClear ScentCrisp and Fresh Morning Breeze Chemical odor Shelf Life concentrate Minimum 1 year Unknown CertificationsGreen Seal GS-37 and USDA BioPreferred Green Seal GS-37 Green Seal GS- 37 and USDA BioPreferred Dilution Rates1, 2, 4 oz/gal for all surfaces Glass at ½ oz/gal, All Purpose at 4 oz/gal Glass and light duty at 1 oz/gal, Heavy-duty at 2 oz/gal Light duty at 4/5 oz/gal and degreaser at 8 oz/gal Performance on Glass SuperiorMarginal Streaks and film at higher than 1 oz/gal dilution 6

7 Dispenser Labels Peroxide Glass & Surface Cleaner  : Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon)  Wall Chart  Dispenser  Bottle  Kit  : Peroxide Glass & Surface Cleaner QC (2/1.3L)  Wall Chart  Dispenser  Bottle  Kit  : FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L)  Wall Chart  Dispenser  Bottle  Kit