1 Peroxide Glass & Surface Cleaner
2 Peroxide Glass & Surface Cleaner Strategic Rationale Fills a gap in the Ecolab Housekeeping portfolio Peroxide cleaners are prominent in the Education, Government, and Commercial market segments Opportunity to develop a Peroxide cleaner that works on glass and delivers a positive user experience Simplify the cleaning process-one product on multiple surfaces
3 Three SKUs available at launch (8/1/11) : Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon) : Peroxide Glass & Surface Cleaner QC (2/1.3L) : FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L) Oasis Pro pack size available in 2012 Peroxide Glass & Surface Cleaner
4 Green Seal TM certified (GS-37) USDA BioPreferred certified Product is not registered to sanitize or disinfect Dilution Range: 1, 2, 4 ounces per gallon Fragrance: Morning Breeze Peroxide Glass & Surface Cleaner
5 Simplifies the cleaning process – one product and one dilution to effectively clean multiple surfaces Leaves a streak-free shine on glass and mirrors through the use of peroxide and a plant-based surfactant Reduces the need to stock multiple products and streamlines the employee training process Pleasant fragrance and color create a positive user experience An environmentally responsible cleaning product that is easy to insert into existing Ecolab dispenser Peroxide Glass & Surface Cleaner Key Customer Benefits
6 Competitive Product Comparison Peroxide Glass & Surface Cleaner Competitive Product A Competitive Product B Competitive Product C ColorYellowClear ScentCrisp and Fresh Morning Breeze Chemical odor Shelf Life concentrate Minimum 1 year Unknown CertificationsGreen Seal GS-37 and USDA BioPreferred Green Seal GS-37 Green Seal GS- 37 and USDA BioPreferred Dilution Rates1, 2, 4 oz/gal for all surfaces Glass at ½ oz/gal, All Purpose at 4 oz/gal Glass and light duty at 1 oz/gal, Heavy-duty at 2 oz/gal Light duty at 4/5 oz/gal and degreaser at 8 oz/gal Performance on Glass SuperiorMarginal Streaks and film at higher than 1 oz/gal dilution 6
7 Dispenser Labels Peroxide Glass & Surface Cleaner : Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon) Wall Chart Dispenser Bottle Kit : Peroxide Glass & Surface Cleaner QC (2/1.3L) Wall Chart Dispenser Bottle Kit : FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L) Wall Chart Dispenser Bottle Kit