Measuring emotions Best Way to Test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face: -Focus groups -Depth.

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Presentation transcript:

Measuring emotions

Best Way to Test Predict behaviorReported behavior Cost & time prohibitive Cost & time efficient Face-to-face: -Focus groups -Depth interviews Galvanic Skin Response Actual behavior Brain- waves Online Surveys Online Qual In-Store Reseach Social Media Monitoring Online Communities IAT Eye- Tracking Facial Coding Webcam Emotions

Benefits True feedback Scalable Fast Affordable Best R&D team

Creative Testing Pick best ideas Edit executions Version for targets Cut shorter Benchmark

Predict! Number of shares and views View-through and skip rates Lift in sales and subscriptions Lift in brand recall Lift in share of voice

Emotion measurement Groundbreaking: latest computer vision methods Pure truth: unfiltered user response - no self-reporting Scalable: integrated with millions via online panels Responsive: project turnaround in days not weeks Affordable: 3x more

Thank you! Realeyes Data Services Ltd. 79 Wardour Street, London W1D 6QB, United Kingdom Phone:

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