PLAY What is… “BRAND STRATEGY ” ? PAUSE REWIND.

Slides:

Advertisements

Similar presentations

HABITS OF MIND.

Advertisements

HABITS OF MIND.

Facilitating Effective Meetings

Team Work Tip… Treat others the way that you would like to be treated.

Social Media for Business IFSA March Considering Your Options.

P1 Class Notes.

SOCIAL MEDIA 101 EXPLORING FACEBOOK, TWITTER, AND MARKETING.

Session 5-8. Objectives for the session To revisit general themes and considerations when delivering the intervention. To consider sessions 5-8 and familiarise.

The contentment room The denial room The renewal room

Communication Essentials Oral Communication Skills Workshop.

PART 1 - Identify company’s brand promise

The SAT 10 Mission Lauderdale County Schools Mission Possible!!

FT228-3 Team Software Development Project

Jenna Haynes.  Technology plays a vital role in our world.  We depend on technology to improve our lives and the lives of future generations.  Most.

PROPRIETARY & CONFIDENTIAL. COPYRIGHT PRESENTED BY: Dianne Hanlon Druyff Executive Director, Strategic Services KSV.

Doug Brown April 9, “Webster’s” opinion What does conflict mean to you? Why is there conflict? What was the first recorded conflict?

EFFECTIVE LISTENING SKILLS

Chapter 6- Listening and Responding to others

Evolution of IMC, Advertising Industry and Its Main Players Lecture 1.

HUMAN SEXUALITY UNIT Relationship Skills. Question? The most important person you will ever have a relationship with is… Yourself.

BRANDS AND THEIR STANDINGS WHAT THEY ARE WHY DO WE LIKE THEM.

RAINBOW COLLECTION COUNTRY BRANDING. 02 This is country branding.

Leadership and Governance. Developing an integrated sustainability strategy.

Active Reading and Thinking Strategies

CHAPTER 16: Developing the Whole Child; Becoming the Whole Teacher

ENGLISH TESTS 2004 TOP TIPS. Why do the tests matter? They show what you have achieved as a reader and a writer in Key Stage 3. They help teachers to.

2.07 Reinforce company’s image to exhibit the company’s brand promise.

Branding: an effective brand strategy gives you a major edge in marketing your organization How an effective brand strategy gives you a major edge in marketing.

Branding Product Identification and Trust. World Wide Brands.

Living Neighbourhoods Using Systems Thinking and Behaviour Change to Create Community Demand for Lower Speed Limits Margaret Howard Department of Planning,

Working With Peers Module 2 outreach 101 communication skills diversity and cultural responsiveness confidentiality.

Copywriting and Design. Advertising Writing Style Copy should be as simple as possible Should have a clear focus and try to convey only one selling point.

Our workshop - an overview What makes a newsletter work? The editorial group Content Copywriting Photography Layout Feedback Looking forward.

Join The Community

The Mr. Men Study Guide PREPARE TO SUCCEED.

Body Image By Mrs. Irina Stepanyan. What is Body Image Body image is based on your thoughts and feelings about the way your body looks. The way you think.

Contribute to Personal Skill Development and Learning BSBCMN304A Prepared by Melanie Lynch Training Consultant.

Test At a Glance. Reading 26 Literal Comprehension 20 Critical and Inferential Comprehension 75 minutes.

Branding Basics Jessica Oxley NeighborWorks VISTA, Washington, DC.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

DO NOW: 1.State whether you agree or disagree with this statement-and tell me WHY- “Everyone learns the same way.” Be prepared to justify your answer.

Paul Mundy and Bob Huggan 1 Annual reports.

MARKETING MANAGEMENT 12 th edition 9 Creating Brand Equity KotlerKeller.

OBJECTIVE 2.07 Reinforce company’s image to exhibit the company’s brand promise.

Tool #2 Ministry Practises.

Think before you speak. Make sure your intention is positive and your words are sincere.

Designing a Personal Logo. What is a LOGO… A Graphical Mark that represents something.

How can the channel changer on your remote control help you stay focused? 1.You need to be AWARE when you’ve “changed channels.” 2.As soon as you are.

 Keep your commercial short! Less than 1 ½ minutes.  Remember you are trying to sell a pizza product. (pizza delivery, pizza restaurant, pizza pocket,

Effective Communication skills Prepared by Dr. Ali Issa Al Zahrani Leadership & Management Skills Training, Lusaka- Zambia 17 th -23 rd January, 2015.

 A character trait describes what a character is like on the inside  A character trait does not usually change in a story.

Dealing With Difficult Relationships Lesson 6-9 Bell Ringer.

Memory Game Send any feedback to S. Colloby. The Learning Model You will need to: LISTEN carefully to one-another so you don’t miss a word COMMUNICATE.

Your Company Logo Powerful and Persuasive. Goals of a Logo Your logo is a symbol that can provide consumers with instant and powerful brand recognition.

Ross Creating a Logo and Tagline. What is a Logo? A name, symbol, or trademark designed to easily recognize. Can be words (text) only, or a combination.

Internet Safety Mrs. Blue 4 th -5 th Grade. Why do I need to learn about internet safety? Even though you can’t always see it, there are dangers that.

Autism. Supporting Behaviour That Challenges:. 1.Understanding our part in behaviour change We all have behaviour that challenges at times What one person.

Public Involvement in Health and Social Care Integration Catherine Evans Public Involvement Coordinator Midlothian Health and Social Care Partnership.

AP Constructed Response: Synthesis Last AP essay type!!!!

Creating a Successful Website Design & Development Project Ian Nerney Project Manager.

This is your presentation title

Reinforce company’s image to exhibit the company’s brand promise

Branding Organization Leadership Conference

Building brand reputation from the inside out

Corporate Social Responsibility

Severed illusions- anymore

The Salvation Army Brand

Branding- decode of adding value to the product. Contents What is a brand? Brand elements Brand equity Brand strategy Brand storyteller Brand recall Brand.

Presentation transcript:

PLAY

What is… “BRAND STRATEGY ” ?

PAUSE

REWIND

What is a BRAND?

is it your organisation’s…

logo? symbol? name? sign? colour combination? slogan?

Yes!

But a BRAND is also...

a promise an experience an association a relationship an image a story a guarantee a rumour a myth a behaviour a short-cut a perception an ideology a feeling

a BRAND is all these things.

PAUSE

FAST FORWARD

What is… “ STRATEGY ” ? BRAND

STRATEGY BRAND is…

generating brands… and influencing

intentionally, carefully, thoughtfully, with a corporate viewpoint.

How do you DO BRAND STRATEGY?

Engage everyone in your branding efforts… tip 1: …inside and outside your organisation.

clear, consistent + coherent. tip 2: Be

Listen to your people. tip 3: [Take care of your household]

Make sure your messages reflect tip 4: reality.reality

Stay focussed. tip 5:

And finally…

tip 6: Try to keep your brand’s promise.

who OWNS your brand?

you do. but...

it exists only in other people’s minds. (and you don’t own those)

Brands are ephemeral

and need to evolve.

So you can’t always CONTROL your brand

though why would you WANT to?

Remember…

We accept the best brands warts and all.

So…

Brand bravely!

better business learning by "The Annual New England Xylophone Symposium" by DoKashiteru (feat. spinning merkaba) is licensed under a Creative Commons license: Music credit: gavinwedell.com gavin wedell >> brand strategist

EJECT —

©2011 Gavin Wedell All non-audio content