Lead Router

The LeadRouter Project Major Goal: Capture and convert online leads faster than ever before How: –Captures leads from online sources cbgundaker.com Coldwell Banker.com Realtor.com Open House.com –Routes them to the sales associate by cell phone –Provides you with monitoring tools to update and incubate leads using an “online” system –Improves customer satisfaction, lead conversions and closed transactions

Why LeadRouter? E-Consumer Research: –15-minute patience level –For every you received, consumer has ed 5 other brokerages (NAR) –88% Consumers stay with the FIRST agent who responds (NAR) –50% of e-buyers take months actual incubation (NAR) Some industry numbers: –Less then 50% of all internet leads are responded to at all –Average time for an agent to respond to an internet lead is 54 hours! –Agents too quickly mark leads as “dead” when they might simply require more “incubation time”.

How will LeadRouter help you? Captures and routes your listing leads to you in seconds No extra wireless tools are needed – just your cell phone. Includes an easy-to-use online leads management tool It’s a Powerful Listing Tool: Sellers will be impressed with the technology. Buyers will be impressed that you can respond so quickly- --often while they are still online!

The LeadRouter Process Phase 1: Lead Distribution Lead arrives online LeadRouter analyzes and routes to the sales associate Your phone rings You hear the lead, call the consumer from anywhere, capture the prospect LeadRouter logs the lead into your online account

What does the call sound like? LeadRouter “speaks” over the phone It reads the information to you, and repeats itself You will hear: –“If this is not voice mail, please press 1” –Provides a PREVIEW of the Lead Source, Area, Price, Referral Fee (if applicable) –To ACCEPT lead, press 1 (decline press 2 or hang up!) Once Accepted additional lead information provided: –Contact information of Consumer: Name, telephone number, address Any “contents” like price, property type, comments to provide useful information you can use on your return call to the consumer

Lead Router Number 877 –

The LeadRouter Process Phase 1: Lead Distribution Lead arrives online LeadRouter analyzes and routes to sales associate Your phone rings You hear the lead, call the consumer from anywhere, capture the prospect LeadRouter logs the lead into your online account Phase 2: Accountability and Conversion LeadRouter requires periodic “updates” to your leads –Updates take 30 seconds or less. Updating enables you to incubate leads over time Online system keeps everything organized. You can watch your client base grow

Three Kinds of Leads, Three Routing Paths Listing Leads Sent to listing agent first. Offered with a “claim time” grace period of 15 minutes. If unanswered, will be routed to the e-Lead Center (ELC). No Fee attached. E-Team Leads (Experienced Associates meeting office e-team criteria) Scrubbed leads from general inquiries, buyers, sellers, not tied to a specific listing. Leads are routed and auto- matched to E-Team Members according to their skill profiles. E-Team leads are rapid fire: get call, answer, get lead; if not answered, moves on. Fee attached. Direct to Agent Leads From your personal web efforts. Send directly to you. Offered by cell phone. If unanswered by phone, will be auto assigned to your account (not routed on) No Fee Attached.

Leads Recap Where will leads “come from”? –cbgundaker.com, coldwellbanker.com, realtor.com, Open House.com, inquiries, agent pages, or your personal website(optional) What criteria will be used to assign leads? –Listing leads: always go to the listing agent first, then to the e-Lead Center (ELC) –General inquiries are captured by the ELC, then auto-routed to E-Team agents according to their skill profiles and eligibility (updating compliance) Will there be fees for the leads? –Leads to the E-Team from the e-Lead Center will have a fee attached –Listing Leads and Direct-to-Agent Leads will have no fee attached

Reporting Requirements/System Protocol LeadRouter’s Accountability tool: organize & manage your leads For every lead you receive, you must update it “regularly” Within 4 hours of accepting the lead Within 7 days of the first update Every 30 days thereafter, until it’s a transaction or it dies. If you miss any updating requirements, you become “ineligible” for new E-Team leads until all existing leads are brought back into compliance with the company’s business rules (e-Team leads only.)  Listing Agents always get first chance at your listing leads!  Reminder will be sent for every lead out of compliance!

Accountability: Agent Lead Follow-up Reporting Times Let’s recap our company’s three different time periods: The amount of time between acceptance of the lead and the first required update of the lead results. The amount of time between acceptance of the lead and the second required update of lead status. The amount of time between each subsequent update on the lead status. First reporting interval: 4 hours Second reporting interval: 7 days Recurring interval: 30 days

Coldwell Banker Gundaker’s LeadRouter System Reduced to Two Easy Steps Step 1:  Answer Your Cell Phone,  Press “1” and “1” Step 2.  Action  Comment  Update

LEADROUTER HELP DESK

Coldwell Banker Gundaker LeadRouter System Keep “Sales Associate Guide” as your “Operating Manual.”

Lead Router