Marketing Executives Council October 4, 2006

© 2005 Motor & Equipment Manufacturers Association Agenda 10:00amWelcome and Introductions 10:15amAASA Strategic Overview (Handschuh) 10:30amMission Statement / Purpose (Tarnacki) 11:00amStructure / Dues (Spera) 11:15amSupplier Image Enhancement (Tarnacki / All) 12:00pmLunch/ Break

© 2005 Motor & Equipment Manufacturers Association 12:45pmMarket Research Needs (Tarnacki / All) 1:15pmAAPEX(Tarnacki) - Long-term strategy - Enhancing value for suppliers - AAPEX- Chairmen’s reception/MEC recruitment 2:15pmBreak 2:30pmOther Initiatives (Tarnacki) - Category Management - Analyst Report - Industry Terms - Car Care Guide 3:15 pmPrioritization for 2007 (Spera / All) - Large Conference 2007

© 2005 Motor & Equipment Manufacturers Association AASA’s Mission AASA serves as the voice of the automotive aftermarket suppliers and is a recognized industry change agent, promotes a collaborative industry environment, provides a forum to address issues and serves as a valued resource for members

© 2005 Motor & Equipment Manufacturers Association 2005 AASA Member Survey Five most important AASA activities: Market research and industry analysis Voice to media for industry Forum for information exchange between suppliers Change agent for industry Networking opportunities

© 2005 Motor & Equipment Manufacturers Association 2005 AASA Member Survey Top 10 member issues: Cost of raw materials Health care costs International competition Customer terms & conditions Supplier margin erosion Supply chain inefficiencies Pricing strategies Counterfeiting/Brand protection Manufacturer/Customer collaboration Environmental regulations

© 2005 Motor & Equipment Manufacturers Association 2007 AASA Strategic Plan Key Areas of Focus Government Affairs Image of AASA Member Manufacturers in the Automotive Aftermarket Industry Market Research and Industry Analysis Facilitate Industry Collaboration on Issues Important to AASA members Brand Protection and Intellectual Property Rights International Opportunities and Challenges for AASA Members

© 2005 Motor & Equipment Manufacturers Association MEC Mission Statement To advance the automotive aftermarket supplier industry through collaborative marketing and communication solutions.

© 2005 Motor & Equipment Manufacturers Association MEC Purpose Forum for aftermarket supplier marketing executives to collaborate in helping improve the state and image of the North American manufacturer base. The Council will serve a major role in helping AASA communicate to key audiences and develop communication strategies and action items.

© 2005 Motor & Equipment Manufacturers Association How is the MEC Different? MEC was created strictly for aftermarket supplier marketing executives. MEC will focus on solving aftermarket supplier challenges and create opportunities to improve the image and strength of the North American aftermarket supplier.

© 2005 Motor & Equipment Manufacturers Association MEC Structure and Dues Council is organized under AASA, the aftermarket market segment association of MEMA. An Advisory Committee was formed to help establish the Council’s mission, objectives and structure. MEC Chairman: Brian Tarnacki, Director, Brand Marketing, Federal-Mogul MEC Vice chairman: Brian Altenberger, Global Marketing Director, Delphi Product and Service Solutions

© 2005 Motor & Equipment Manufacturers Association MEC Structure and Dues Council Membership: Open to only AASA member companies Two council representatives per AASA member company Executive level membership

© 2005 Motor & Equipment Manufacturers Association MEC Structure and Dues Council Meetings: Four meetings per year (one per quarter) Three regular council meetings - working sessions One large annual conference  Open to other member personnel and industry executives

© 2005 Motor & Equipment Manufacturers Association MEC Structure and Dues Annual dues set at $2,000 per member company (2 executives per company limit) Dues will cover costs for the following:  Four meetings a year (3 regular meetings and a 1 1/2 day conference)  Council administration by AASA  First year basic initiatives (communication pieces, research, etc.)

© 2005 Motor & Equipment Manufacturers Association Supplier Image Enhancement How we want to be perceived by...  Wall Street (analyst report)  Washington, D.C.  Our customers  Consumers  Others? Areas to address:  Perceptions of the Aftermarket Supplier  Recognizing competitive differences  Finding common ground  Mapping the future  Others?

© 2005 Motor & Equipment Manufacturers Association Market Research Areas of exploration: Buying habits of installers Globalization  Sourcing  Emerging markets Customer attitude survey Other?

© 2005 Motor & Equipment Manufacturers Association AAPEX Show Enhancing value for the supplier: What should be changed Timing of show Off-shore suppliers

© 2005 Motor & Equipment Manufacturers Association AAPEX 2006 MEC to sponsor joint Chairmen’s reception Monday, October 30, 2006  6:30p.m. - 8:00p.m.  Venetian Hotel- Veronese Ballroom

© 2005 Motor & Equipment Manufacturers Association AAPEX 2006 Recruitment of members for MEC: Monday booth visits Talking points for all current council members Meet with potential members Wednesday and Thursday Volunteers to help recruit Recruitment materials

© 2005 Motor & Equipment Manufacturers Association AASA Events/Member Benefits at AAPEX AASA Business center  Open Monday, 10/30 – Thurs., 11/2 during show hours Chairmen’s reception  Monday, 10/30 from 6:30pm-8pm AASA Executive Breakfast  Tuesday, 10/31from 7:00am-8:40am OAC International Reception  Tuesday, 10/31 from 6pm-8pm

© 2005 Motor & Equipment Manufacturers Association Other Initiatives Category management  Benefits to the industry  Supplier challenges  Data needs Industry terms Car Care Guide  What it is  Opportunities for manufacturers