“Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” Former sales rep. for US Smokeless Tobacco Co.

“It’s a well known fact that teenagers like sweet products. Honey might be considered.” Brown & Williamson memo from consultants recommending that the company consider Coca-Cola or other sweet-flavored cigarettes, 1972.

In 2006, under a deal with attorneys general from 40 states, R.J. Reynolds, agreed to no longer market cigarettes in the United States, that use a fruit, candy or alcoholic beverage in its name.

Cocoa and espresso Citrus and sweet appleToasted honey Asian mint, buttery aftertaste

Menthol cigarettes represent about 26% of all cigarettes sold in the United States (Federal Trade Commission, 2003).

More than 70% of African American smokers smoke menthol cigarettes, as opposed to only about 25% of White smokers. (USDHHS, 1998).

a-linalool p-menth-1-en-8-ol Dodecane Decanal a-citronellol Citral 1-Decanol p-Mentha-1(7),8(10)-dien-0-ol Tridecane Undecanal a-Cubebene Limonenediol Diacetin Copaene β-elemen Tetradecanal Dodecanoic acid, 1-methylethyl ester Heptadecane Nonadecane Heptadecane, 2,3-dimethyl Tetradecane Caryophyllene Dodecanal β-Cubebene ç-Elemene a-Caryophyllene Y-Muurolene Valencene a-Candinene Pentadecane β-Candinene Hedycaryol Caryophyllene oxide Hexadecane 1,4-Methanobenzocyclodecene,1,2,3,4,4a,5,8,9,12,12a- decahydrooctadecane 3,7,11,15-Tetramethyl-2-hexadecene-1-ol Eicosane Hydrocarbons and other compounds released by Camel Twist flavor pellets

24% of year old smokers had tried flavored tobacco –According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute. The Industry’s Sweet Success 24%

17% of year old smokers had tried flavored tobacco –According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute. The Industry’s Sweet Success 24% 17%

8% of year old smokers had tried flavored tobacco –According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute. The Industry’s Sweet Success 24% 17% 8%

4% of smokers 45 + had tried flavored tobacco –According to a study of 1600 smokers nationwide by the Roswell Park Cancer Institute. The Industry’s Sweet Success 24% 17% 8% 4%

Teens are twice as likely as adults to recall seeing flavored tobacco products or any advertising for them. International Communications Research (ICR) Nationwide survey of teens aged 12-17; Nationwide survey of adults March 2005

Almost 90% of tobacco users begin smoking by the age of 18. U.S. Department of Health and Human Services (HHS), Preventing tobacco use among young people: A report of the Surgeon General, 1994.

“The smoking patterns of teenagers are particularly important to Phillip Morris…” 1981 market research report by Phillip Morris researcher

Claude Teague – CEO, RJ Reynolds Tobacco, Makers of Camel “ Realistically, if our company is to survive and prosper over the long term, we must get our share of the youth market.“