AMPS 2013 AB. Source: AMPS 2013 BA MAJOR SUNDAY PLAYER Sunday Sun is the most read tabloid style English newspaper on Sunday.

Slides:

Advertisements

Similar presentations

Community Newspaper Readership

Advertisements

Ch. 4. Basic Measurements and Calculations Highlights: Method of Measurement Name of a company or organization that presents the measurement data.

MRI Essentials. MRI: Who Are We?  MRI (Mediamark Research & Intelligence) is the leading provider of multimedia audience research data in the United.

Presentation to Magz By Alphabet Soup 27 September 2002.

LSM® Descriptions.

Soccer Warrior Rate Card. DAILY SUN AMPS 2012 BA.

SAARF ® Lifestyles AMPS Jun11 Update. How were the SAARF Lifestyles determined? They are based on the attendance at and participation in 24 sports as.

Fly With The Eagles! The Butler Eagle The Cranberry Eagle/News Weekly The Sunday Cranberry Eagle The Slippery Rock-Grove City Eagle.

We put your business in front of a targeted audience!

Circulation. UK newspaper market Source: ABC February 2015.

Circulation. UK newspaper market Source: ABC January 2015.

Circulation. UK newspaper market Source: ABC October 2014.

Circulation. UK newspaper market Source: ABC December 2014.

KISS 100 MEDIA PACK Q KEY HIGHLIGHTS – Q KISS 100 now reaches nearly 1.9 million listeners every week Market share is 4.8% KISS listeners.

Identifying and Understanding Consumers

CF Newspaper Readership survey May Goal of the research Who are the readers? How do they use the papers? – What changes do they want? – How do they.

Product Overview The Sunday Times is South Africa’s biggest-selling newspaper. It’s a part of Sunday for South Africans – time to relax and unwind, socialize.

LA.com Exclusive Guides Sponsorships. Los Angeles Newspaper Group 8 newspaper web sites in Southern California Impactousa.com 12 Million + Page Views/month.

Femina ~ 2007 Femina. The overall picture …  Femina has 904,000 readers all India  This is the largest readership of any Women ’ s English Magazine.

Newspaper Media Today: Moving Forward Caroline Little President & CEO

Community Newspaper Readership. Perth EMC Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much of the Paper.

How America Shops & Spends 2014

A cross-platform medium Local newsbrands, in print and online, are the UK’s most popular medium, reaching 37.5 million (73%) of the population a week.

About The Collegian The Collegian at Fresno State is an award winning student newspaper and students run newspaper that is distributed three times per.

Dear DC practitioner, Thank you for your support. Here are the items you should bring with you: 1. SHEN YUN DVD and DVD player, or your computer 2. SHEN.

Community Newspaper Readership. The EMC, Smiths Falls Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much of.

Reaching Customers in the Capital Region Bank Mutual May 29, 2003.

Extending your reach !. Extending your reach… Delivering your message to millions of online users Online traffic Our online services deliver your message.

Outline Editorial Content Readership ProfilePenetrationConclusionWeekly SectionsDaily Sections.

History  Ilanga was founded in 1903 by Dr John Dube ( ), a South African philosopher, politician, publisher, editor and poet.  Dube established.

Leicester Mercury Product Information 1. Key information At the heart of all local trade the Leicester Mercury is the connector between local consumers.

Rate Card DAILY SUN SUNDAY SUN.

March 2006 Publisher’s Statement Circulation Update.

TOGETHER, WE CAN FIND BETTER. DIGITAL. AGENDA  The Bismarck Tribune and bismarcktribune.com readership  Bismarcktribune.com Advertising Options  Advanced.

Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.

Newsquest Media Sales - driving you through the Yorkshire dales Quality titles in the heart of Yorkshire in association with Specsavers.

A Free Future? Dr Piet Bakker University of Amsterdam.

Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's.

Readership. Daily newsbrand readership (Print & PC) 000s 5,237 2,726 5,463 1,145 1,026 1,367 2,130 2,138 1,998 3, % +7.2% +23.3% +47.5% +15.4%

Identifying and Understanding Consumers

Outline Editorial Content Profile Conclusion Fashion Watches Jewelry Fashion related accessories Fabrics Furniture Home Ware Editorial Content.

Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.

NADbank Study Highlights. La Presse was ranked 8th worldwide by the Society for News and Design. La Presse is the only Canadian newspaper in the top 10.

The Globe Audience: Nadbank 2007 (Released March/April 2008) The Globe and Mail : “Not your typical newspaper…leading the way in print and online”

Age1998 (printed) 2008 (printed) 2008 (including Online) 18 to 1987%76%79% 20 to 2982%71%76% 30 to 3982%68%74% 40 to 4984%74%78% 50 to 5983%75%78% %76%77%

WHO CREATED ‘THE BIG ISSUE’? The Big Issue was founded in 1991 by John Bird and Gordon Roddick. The inspiration for the magazine came from Street News,

Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.

Research Facts Pack June ,000* people read Avenues Magazine Avenues is a regional monthly glossy magazine targeting those with high-end lifestyles.

Community Newspaper Readership. Almonte/Carleton Place EMC Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much.

Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc. 8-1 Role of Media Research Media planners rely on secondary.

Community Newspaper Readership. The St. Lawrence EMC Newspaper Readership What is ComBase? Study Overview Readership Overview Demographics How Much of.

The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

Readership. Daily newsbrand readership (Print & PC) 000s 4,927 2,664 5,406 1,115 1,006 1,233 1,911 2,103 2,044 3, % +6.4% +31.3% +47.8% +17.6%

Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month.

Readership. Newspapers appeal to different reader demographics Younger (18-34) Older (35+) C2DEABC1 All Newspapers Source: NRS.

Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall 7-1 Identifying and Understanding Consumers RETAIL MANAGEMENT: A STRATEGIC.

Outline Editorial Content Readership ProfilePenetrationConclusionWeekly SectionsDaily Sections.

Outline Editorial Content Readership ProfilePenetrationConclusion.

Internet Demographics: Who are the users? By Marion Walton, Multimedia Education Group, University of Cape Town.

Motoring Media Pack. Carrying over 150,000 pages of authoritative and accessible motoring coverage, Auto Express is a leading motoring title on, and offline.

Readership. Daily newsbrand readership (Print & PC) 000s 1,034 2,059 3,407 1, ,466 5,189 1,034 2,270 4,740 +2% +4% +5% +10% +26% +44% +22% +186%

Daily newspapers 1.How many kinds of newspapers are there in Great Britain? 2.What are quality papers? 3.Why are tabloids so popular? 4.What.

Video 1. Newspaper Media: Top Ten Competencies 2010.

Evaluation of Print Media

easier multimedia ad placement with a single marketing investment

The Middle East’s Leading English Newspaper.

The Middle East’s Leading English Newspaper.

“Everyday News For Everyday People”

The Middle East’s Leading English Newspaper.

Space Deadline: July 16, 2015 Publication Date: July 23, 2015

Presentation transcript:

AMPS 2013 AB

Source: AMPS 2013 BA MAJOR SUNDAY PLAYER Sunday Sun is the most read tabloid style English newspaper on Sunday

SUNDAY SUN AT A GLANCE 176,692 (Circulation) 2,646mil (Readership) 95% Black (81%) OR 2,141mil LSM % Own Homes R12,727 Average Household Income 34 Average Age 55% Male 45% Female 76% Urban 1.177mil Working Source: AMPS 2013 BA/ ABC Q R12,727 Average Personal Income 176,692 Reaches 200 HOMES

SUNDAY SUN’S EXCLUSIVE REACH 895,000 Sunday Sun readers do not read any other weekly newspaper and 1,224mil do not read any other Sunday newspaper. 1,170mil do not read any daily newspaper. Of the South African Sunday English newspapers, Sunday Sun is the 2nd most circulated Sunday newspaper at Sunday Sun has national distribution. Sunday Sun reaches the youngest of the English Sunday newspaper readers at 34yrs average age.

Source: AMPS 2013 BA AGE 87% of readers are less than 49yrs of age

Source: AMPS 2013 BA HOUSE-HOLD INCOME More readers are in the higher household income bracket

Source: AMPS 2013 BA EDUCATION 65% readers have completed Matric

Source: AMPS 2013 BA WORK STATUS Most readers are employed

Source: AMPS 2013 BA SUNDAY ENGLISH PAPERS BY LSM 81% of Sunday Sun readers are in LSM 6-10 In (%)

Source: ABC Q3 2013, AMPS 2013 BA TOP 10 LIFESTYLE STATEMENTS In (%) Sunday Sun readers heed advertising

TOP 10 SPORTING INTERESTS Source: AMPS 2013 BA Soccer is the main sport readers are interested in; followed by various other sports

TOP 10 MONTHLY ACTIVITIES Source: AMPS 2013 BA Visiting hair salons, eating in restaurants and shopping for pleasure are the main monthly activities

REACH THE MASS MARKET WITH A “FINE TUNE” Source: ABC Q3 2013, AMPS 2013 BA Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market with 39% of readers coming from households earning more than R11,000 per month There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer; with 1,455million Sunday Sun readers under the age of 34years. Exclusive Sunday Sun readers are the most well off of the Sun continuum - with almost 500,000 with a post Matric. If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers.

THANK YOU