Michael Sanders| DealerVision.com | President | Take Your Vehicle Photos & Videos to the Next Level Michael Sanders.

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Presentation transcript:

Michael Sanders| DealerVision.com | President | Take Your Vehicle Photos & Videos to the Next Level Michael Sanders

Session Summary Photography Videography Michael Sanders | DealerVision.com | President |

Camera / Video Equipment Michael Sanders | DealerVision.com | President | Cons Do I need a DSLR? Pros Best picture quality Excellent Interior shots Expensive Bulky Exposed lens

What to look for Camera / Video Equipment Point and Shoot Cameras CMOS Sensor Big OL’ Lens We Recommend Canon G16 Michael Sanders | DealerVision.com | President |

Michael Sanders | DealerVision.com | President | Android OS Cameras Smart Phone Go Pro or Equivalent Camera / Video Equipment Other Cameras

Michael Sanders | DealerVision.com | President | Photo Technique Beauty is in the eye of the beholder.

Michael Sander | DealerVision.com | President| Manufactures Photos

Michael Sander | DealerVision.com | President| Photo Technique #1 Reduce Shadows

Michael Sander | DealerVision.com | President| Photo Technique #1 Reduce Shadows

Michael Sanders | DealerVision.com | President | Photo Technique #1 Reduce Shadows even more!

Michael Sanders | DealerVision.com | President | Photo Technique #2 Avoid “Bubble” effect

Michael Sanders | DealerVision.com | President | Photo Technique #2 Zoom-in on the car

Michael Sanders | DealerVision.com | President | Photo Technique #3 Low angle shoot

Michael Sanders | DealerVision.com | President | Photo Technique #3 Low angle shoot

Michael Sanders | DealerVision.com | President | Manufactures Photos

Michael Sanders | DealerVision.com | President | Photoshop

Michael Sanders | DealerVision.com | President | Photoshop

Michael Sanders | DealerVision.com | President | Photoshop overlay Overlays

Michael Sanders | DealerVision.com | President | Overlays Staging

Michael Sanders | DealerVision.com | President | Photobooths Are they right for your dealership? Texas Direct Auto

Michael Sanders | DealerVision.com | President | Photobooths Considerations Climate at your location Increases photography time X 3 Lighting Min 15’ ceiling height. Min. 20’ X 30’ dedicated space Opportunity cost

Michael Sanders | DealerVision.com | President | Video Are we there yet??? Studies High retention of dealers using video Will Video overtake photos

Michael Sanders | DealerVision.com | President | Types of Video Slide show, still frame Real Video with VIN explosion audio Real Video with VIN specific audio Real Video with Custom audio

Michael Sanders | DealerVision.com | President | Types of Video Slide show, still frame

Michael Sanders | DealerVision.com | President | Types of Video Video with VIN explosion audio

Michael Sanders | DealerVision.com | President | Types of Video Video with VIN specific audio

Michael Sanders | DealerVision.com | President | Types of Video Video with Custom Audio

Michael Sanders | DealerVision.com | President | Video Software iMovie Automotive Video Software

Michael Sanders | DealerVision.com | President | Which Video is right for your dealership Plan a strategy New and/or used cars Who will shoot the video? Cost Considerations - Overview Set you dealership up for success

Michael Sanders | DealerVision.com | President | Which Video is right for your dealership Think big but start small Integration into current web platform Button vs. Embedded video PC, Mobile, Tablet etc. Plan a Strategy

Michael Sanders | DealerVision.com | President | Which Video is right for your dealership More views on YouTube Video Library for new? New car videos too?

Michael Sanders | DealerVision.com | President | Which Video is right for your dealership Lot service provider What video software do they use Will they be able to handle the extra work? What is the cost See 5 samples of dealers currently using service In-House What is the commitment level of management? What to look for in a photographer/videographer Additional cost of labor and software Who will shoot the video

CONTACT INFO Full Name: Michael Sanders Company: DealerVision.com Job Title: President Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad