Marketing and International Marketing Professor Alan Wilson Dr Ian Grant 17 th March 2009

The Department of Marketing  Established in 1971  Have been offering Masters in Marketing and International Marketing programmes since the 1980s  Also offering Masters in Marketing in Dubai  27 specialist Marketing Academics  Close Links to Professional Bodies  Dedicated Post Graduate Administrative Team

Tailored approach to course design  Core classes provide foundations, elective classes provide genuine choice & specialisation  Students choose six electives from unrivalled choice of up to 20 courses  Continual updating of elective choice (e.g.. Sports Marketing)  Masters with Specialisation in Customer Management  Growing opportunities international course collaboration (e.g. Ca' Foscari University Venice)

Theory and practice  Introductory Key Skills course  Leadership and team working through Blue Skies Experiences  Marketing Works – unique consultancy style group project – 19 live projects 2007/08  Dissertations – unrivalled depth of supervisors

Calibre & diversity of students  25 nationalities represented in the MSc in Marketing & MSc in International Marketing 2007/08  Last year, 17 students achieved distinctions 2007/08 (15%)  Unique opportunity for academic, professional & personal advancement “It has been one of the best years of my life. It undoubtedly helped me to stand above the crowd when applying for jobs and more importantly, I have made many new lifelong friends from every corner of the world!"“ Lyle Sibbald, MSc IM graduate 2008, Facebook, March 2009.

Career Opportunities  Graduates are employed in a number of diverse fields round the world  Companies such as Accenture, Shell, Proctor & Gamble, Tennents & Sainsbury target graduates  Examples of employers include Nestle, Jim Beam, L’Oreal, Diageo, Reebok, Scottish Enterprise, Royal Bank of Scotland, M& C Saatchi.  Academic career and further study at PhD level