AMPLE.HTM ALLBUSINESS/WP- CONTENT/UPLOADS/GUIDE_TO_WRITING_A _KILLER_BUSINESS_PLAN.PDF Restaurant Business Plan

Company Description Many times with a business plan it is good to have a 1 ‐ 2 page section on the basics of the company. This section is good in some cases to answer what your company does and the problems it is fixing. The “Company Description” section is also a great place to discuss vision and overall goals. Think of it like a birds ‐ eye view of the company as it currently exists and where you envision it to be in the future.

Company Description Continued Mission – What are the guiding vision points for this company? Company Description – This is a paragraph or two that is the core message and history of the company and if people read only this they should get what you are trying to do. Goals and Objectives /Future Plans ‐ This is the place for major milestones including revenue, customers and other important metrics. List out the goals of your business (short, mid, long term). Company History – This is where you get to tell a bit of a story: How you came up with the idea, is there any personal history with this concept, who are the owners, etc. Company Highlights – If you have been around for a while and have some great accomplishments this is a wonderful place to highlight it and demonstrate the track record of the business. If you are a new company (like you are), discuss what makes you unique from your competition and/or discuss why I should invest in your restaurant.

Industry Analysis Begin with an overview of the industry. Provide statistics and historical data about the nature of the industry and growth potential for your business based on economic factors and conditions. This section should not be longer than eight lines.business List the major competitors in your industry with a brief summary of their operations and similar products or services. This section can be broken down into sections, with three to four lines per business. Provide a forecast for your industry. Compile economist data and industry predictions for the next five, 10 and 20 years. This may include graphs of statistical data to better convey the message. Restaurant Trends. List potential stumbling blocks. Write a brief paragraph about factors that might negatively impact your business and what you foresee in the short-term and long-term future.

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Target Market The target market section of your business plan must clearly identify the current and prospective buyers of your Company’s products and/or services. Your goal in preparing the target market section is to demonstrate to readers that you clearly understand who your customers are and how your products/services directly meet the needs of the marketplace. Properly identifying your potential customer base also helps to drive overall marketing and sales strategies that you will include within other sections of your business plan.

Target Market Continued Geographic/location: Where are your customers located? While technology has made location less of an issue for many companies, it doesn’t mean you should overlook the importance of defining the geographic location of your customers. Clarifying these issues also helps to ensure that your marketing and sales strategies/budgets properly match your goals to capture market share. Market Size: How large is your target market? 10 million potential consumers ready to purchase your product? Or a small handful of very large target customers? Look at the competition. Look at the population of your current location. Demographics: The demographic traits of your customers often vary: Consumer - Income, Age, Occupation, Gender, Single/Married, Ethnic Group, Education

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